Technology has swept the entire fashion and luxury industry, and in the coming decade, we shall see that the sector has revamped its face and ways of doing business. As technology gets to the core of the business models, we shall see how brands will be using it to deal with their customers as it is being used in various aspects of models that included producing fabric, manufacturing, and selling. Modern techniques have started to get a hold of what consumers want and what trends would determine the future of the apparel business. Thus, it would be scrupulous to assume that the future of apparel brands depends upon how well they adopt technology to streamline their supply chain. The garment design software is in the same direction and allow their clients to flourish in the fashion industry using its novel customization and digitization features. These modern solutions help brands let their customers design their apparel without any hassle and create a fashion that everyone is in awe of. Apparel Design Software Allows Brands to Align their Businesses with Moden DemandsSince the last couple of years, the fashion industry has witnessed a surge in the adoption of virtual reality and augmented reality. Their installation has enabled clothing brands to let their customers virtually try on apparel, and the websites or the offline stores well-equipped with these modern solutions allow them to experiment with their looks. The adoption of Augmented Reality/Virtual Reality in fashion opens a range of possibilities for fashion retail. For customers, it means a more seamless user experience and some additional benefits. Consequently, the apparel industry is anticipated to become the $2.4 trillion industry soon, courtesy to its nature of being a hotbed for new trends, whether it is for aesthetics or ecommerce. The sector has always been open and acceptable of several changes and innovations in the past, and when it is apparent that technological advancements would dominate the industry, we can rest assured how much is the fashion house going to transform itself.
The recent technologies that include augmented reality offer its challenges and lucrative opportunities, especially in the clothing line, in the cosmetics and accessories section. However, with science making progress with each passing day, the apparel sector is bombarded with other IT development to make it a better functioning industry. And this is happening fast. Many experts and stakeholders in the fashion experts believe that the recent pilots and investments are taking the augmented reality closer to reality, and the pace at which this is increasing. This unlocks digital clothing sales for many fashion houses and increase conversions and decrease cart abandonment rate. It would also mark a significant milestone toward the ultimate vision for AR glasses. AR clothing try-on means the ability of the 3d digital clothing to automatically appear on the person trying them on as they move in real-time. This usually can be done either over phones or via laptops, or any other device. Unlike a static image that is retroactively fitted in a digital garment, it behaves the same way as Snapchat face filters: when your body moves, the item reacts in sync, responding to the wearer's movements, measurements, and environment in a way that appears to be realistic. Likewise, the 3D clothing design software offers a customization solution with digital features enabling your customers to seamlessly design their clothes ranging from dresses, shirts, t-shirts, skirts, blazers, pants, suits, and even athletic wear. The tool is well-equipped with virtual solutions that even enabled Cocomelody, a US-based leading bridal retailer, to increase the revenue. The ecommerce brand wanted their customers to offer online suit designing facilities to their end-users on their site. It offers complete freedom to its end-user where either they can select the complete suit or only Jacket/Pant/Vest portion of the suit to personalize it by applying different style attributes, fabric & accents, size selection and can also directly create an order by making online payment through a secured payment gateway. After discussing various examples and reasons how digital technology is gradually revamping the fashion industry, we should focus on the strategies these apparel brands are incorporating to succeed in the market. Here are certain ways techniques used by the fashion houses to increase their market share, and how SMEs should take inspiration from them to grow: 1. Lucrative Opportunities for Investors It would be impossible to find someone who is least interested in investing in technology. Many stakeholders and tech giants can see potential benefits of the rising AR clothing trends in the apparel industry. They are extending their efforts beyond the entertainment value of cool videos on social. And Evan Spiegel, CEO and co-founder of Snapchat, believes it will help brands to reduce returns. While talking to Vogue Business, he says, "We are laying the groundwork for an improved online shopping experience. We believe that helping people find the right size and improving the try-on experience could both increase conversion rates as well as reduce the rate of returns." Moreover, a study by Shopify reveals that the use of 3D and AR can reduce returns by up to 40 per cent and increase conversion by 97 per cent. Brands must indulge in reformational activities that can have an immediate effect on retailers. Dress-X, the first international digital fashion multi-brand retailer that crates fashion by curating designs from well-known brands. It is among those selling clothing that is ultimately designed to be compatible across different universes online. The multi-brand retailer plans to experiment and launch bridal wear with digital clothing worn on Zoom and maybe even a digital wedding dress. Their case explains that there are numerous opportunities the virtual world holds for the apparel industry. Also, tech giants, such as Apple and Facebook, are all set to develop a potential platform to wear and see digital clothing through AR glasses. Thus, it is evident from the cases that digital products will become an important revenue stream for all fashion retailers in some time. Digital brands, such as Rtfkt, The Fabricant, The Dematerialised, Dress-X, and others are demonstrating that opportunity exists today, but the market will truly explode when the technology reaches the mass market through a new generation of wearables. 2. Operate in Real-Time Until now, most of the virtual solutions in the apparel industry have been about puffy jackets or rigid structures, mainly because these clothes are easier to place on the body and look realistic. Form-fitting garments that conform to myriad body shapes and obey the laws of physics are still on the horizon. Part of this is a lack of ideal "tracking accuracy," which means the garments look like they are laying on top of the wearer rather than fitted around them. This indicates that there is wide room for improvement, especially when the real-time cloth simulation will be critical for making these experiences feel more authentic. Recently, the Fashion Innovation Agency worked on a project with the visual effects company Digital Domain to use machine learning to simulate hyper-realistic cloth. Another factor that drives augmented reality in the fashion industry is the increasing interference of millennials that grew up with access to the internet and smartphones. These young buyers have seen worlds transition from one end to another, and when they have the chance to buy something that can be created and ordered in real-time, why would they ever want to deprive themselves of buying apparel from the brands that offer these services. Another challenge isn't quite as a novel; Rtfkt's Pagotto says tech know-how. "The problem is always the same. Fashion brands are doing it to say, 'I am doing it and innovating', and they are not investing in [the capability] long-term. You need the talent inside [the company]. The talent is with video game people, but video game people don't want to work in fashion." Conclusion- In a nutshell, as more technological innovations continue to surprise the fashion industry, it is the appropriate time to invest in the sector. This increasing use of technology has created intense competition in the market, offering its customers numerous opportunities to experiment with their fashion sense as its consumers couldn't have been more excited to witness such drastic transformation in the sector. The garment design software by iDesigniBuy offers a seamless shopping experience filled with technological experiences; could AR technology be the natural choice for the fashion industry. The customization solution provides advances in technology for apparel brands taking place at super speed. Connect with us now! |
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