It is crucial for brands to understand what customers require and desire so that they can manufacture garments that they love, take care of, and wear for a long time while working in the fashion industry. This can be achieved up to a point, especially when you know your clientele; however, it is impossible to please everyone, and this uncertainty prevents brands from predicting what might be sold to them. This leads to an increase in landfills as most pre-made clothes remain unsold and are ultimately dumped. Customizable products are the best way to grapple with the current problem as it allows fashion and luxury products to have a specific look as requested by customers. Likewise, the online product configurator software enables fashion and accessories brands to let their design their apparel, footwear, hats, purses, and many other essential fashion commodities as per their choice. The tool has a built-in digital feature that allows buyers to preview the product they have designed and gives them a more personal touch. And as these products are made-to-order, designers don't have to be worried about the leftovers and damage they can cause to the planet. Product Configuration Tool Offers Solutions that Puts Customers First Many in the fashion industry preach "customers first", but it seems that they don't practise that, as they don't see as many brands understanding or offering collections that meet customer's requirements, desires, and preferences. Fashion is an industry that helps people express their individuality, but the current business models fail to meet this criterion; instead, they force people to wear clothes that brands already think they might like. Most fashion houses are no longer customer-centric and create lifestyles that they find appealing by assuming that their customers will follow these aspirations. Designers are shaping their designs with their ideas, needs and preferences in mind, whereas the customers are the ones who end up wearing the garments. Implementing customization solutions enables brands to keep their customers first and keep the aesthetics that are true to brand value whilst also allowing their customers to add their preferences and needs.
An increasing number of customers want to engage with their fashion brands, enabling them to demand unique products. Several customers are veering away from mass-produced clothing and seek an experience with one-of-kind designs with stories behind them. Rather than buying products off the shelf, they can spend time adapting designs to tweak them to their likings. This allows for unique products and experiences. Customization is just as beneficial for designers as it is for customers, as it enables them to control overproduction and stock. Besides, it increases customer loyalty as the product they own will become more meaningful to each person. For small brands, this also solves the issue of minimum order volumes, as it can be just as easy to offer customizable and on-demand garments made to order as to offer ready-made designs. Let us explore several factors that boost sales through customization in the fashion industry: Blurs Gender Roles The impact of gender is critical for consumer behavior; however, gender differences and minute categorizations can't be overlooked in the fashion industry. For a long time, brands and designers have created this stigma of what each gender can wear and how should they accessorize. However, in today's world, many customers are ready to shun gender differences, brands are caught off-guard as they don't know how to cater to these demands. And this is where customization comes in handy, as it enables brands to involve customers' creativity and let them blur the lines of gender. These made-to-measure products allow customers to design their clothes in a way that best depicts their personalities. The idea about gender and its preconceived norms are evolving with time; the roles and fashion sense that has been continuing for centuries are no more acceptable to people. The term "unisex" is becoming mainstream in the fashion industry. In fact, many cultures are blurring the lines, and people are beginning to wear clothing that they feel comfortable in rather than what has been designated to them based on their gender. This has led to the creation of more genderless clothing, and at this point, there are only a few entirely genderless brands, but many brands are incorporating unisex "Basics" lines. Of course, the majority of the fashion industry is separated into "men's," "women's," "boy's", and "girls," but unisex options are giving people to shy away from those labels if they prefer. Includes New-Age Digital Technology As online shopping gains more traction in the fashion industry, brands still struggle to find their roots in the new landscape. However, you can always rely on a fashion-tech company to improve the online shopping experience through virtual reality and augmented reality. Both of these technologies allow shoppers to use a virtual fitting room to see how the item would look in real life. Likewise, the product configurator tool allows brands to provide a top-notch shopping experience to customers with its digital solutions. We understand that it is about the products, aligning your business with recent trends, and identifying the ongoing and emerging trends that matter most to the people. The customization solution helps companies to get their customers to personalize their products, such as t-shirts, shirts, pants, skirts, suits, backpacks, handbags, hats, ornaments, caps, and many other things in a flash. Our tailored ecommerce solution allows online storefronts to create unique and customizable designs for the products and help you gain momentum and revenue. As the tool allows your buyers to explore their creativity, it also lets them form a strong and warm bond with brands and make them loyal customers forever. Besides, in exchange for providing the marvellous experience you can always charge them more, and garner more profit. Promotes Slow Fashion The apparel and luxury industry has been trapped in fast fashion since time immemorial. But as consumers' awareness increases, they are beginning to realize the problems they have caused to the environment. Hence, the emergence of "slow fashion" is a trend that bonds fashion brands with their ethical responsibilities regarding sustainability and human rights. Naturally, slow fashion is becoming a popular alternative, and brands with authority in the fashion industry are stepping up for change. The rise of slow fashion is a step towards eliminating the concept of seasonality that had become an integral part of fashion shows and people' wardrobes. As the majority of apparel and footwear brands are realizing the significance of their positive impact on nature, they are making it a point to break away from the regular seasonal releases of new styles since that approach naturally led to fast fashion. A small instance to support the afore-mentioned notion is the use of "floral prints" in apparel that was earlier only reserved for spring collection lines. However, the inception of slow fashion assisted brands in incorporating these designs even in their fall releases. The intent of going seasonless or against a particular fashion style is to urge buyers to allow styles to remain in trend for more than a couple of months. This allows brands to create higher-quality pieces with higher price tags that are meant to last multiple seasons. Though this trend has been going around in the industry for significant times, fewer brands have adopted it in their practice. However, since leaders in the industry have taken the initiative, more businesses may follow the lead. Propels ReCommerce In the past couple of months, "ReCommerce" has gained more traction from brands than any other trend. The term refers to buying products from a thrift store, consignment shop, or directly from a seller on the internet. Many marketplaces, such as LetGO, DePop, OfferUp, and so on, have facilitated the trend. Another major appeal of ReCommerce for consumers is that they can get gently used products for a fraction of the retail price. Besides, the shift towards eco-friendly buying and reducing waste have led to the rise of this trend. In recent years, more social influencers have brought attention to social issues related to the fashion industry. For starters, textile waste is at an all-time high, as many consumers buy products, use them, and dump them in the landfill. This leads to billions of tons to waste of the products. To combat this problem, some people are leaning towards solutions that either make high-quality products that are meant to last for a long time and some use recycled materials to create their clothing. As people continue to make lifestyle shifts towards sustainability and the like, these trends could likely carry on for years to come. Sometimes, this involves dying, cutting, and sewing clothes to make something new. Prevails Inclusivity For many years, people of different sizes, colors, and races have found it hard to find something that suits or represents them. Many fashion and luxury companies have overlooked this aspect and failed to create styles that fit them. However, as body positivity, genderlessness, and back lives matter; in short, inclusivity grows in the fashion industry, we shall see more brands coming out to support the cause and provide designs that represent all. And what could be a better solution to cater to these needs than customizable software that enables all customers, irrespective of their size, color, and ethnicity can design their products and feel an integral part of the fashion industry. In fact, studies by Alibaba.com reveal that the plus-size-women's-clothing market is expected to be valued at 46.6 billion USD by the end of this year, which is double what it was valued at just three years earlier. The inclusivity doesn't end here. Brands like SKIMS are creating "nude" and "neutral" pieces that work for more than just people with fair skin tones. Additionally, to make people feel a part of the campaign, they can add more representations into their projects. Therefore, many progressive brands hire models of different races to make people see that they care and want them to be a part of the brand's success. Widens Payment Options As mentioned earlier, digital technology plays a vital role in the fashion industry than anyone could have ever imagined. With consumers giving their thumbs up on the recent services they are gaining through the technology, it certainly will continue to dominate the online marketplace in the coming years. These advancements have also resulted in developing various payment options for buyers and making their purchases so seamless. For example, a buyer could place a $400 order and only pay $100 at the time of purchase then pay the remaining balance in equal payments over the next three months. The Buy-Now-Pay-Later Concept (BNPL) enables customers to spend money on something they can't afford at the moment and lure them in to buy more. This started among lower-end fashion brands, and it is creeping into the designer and luxury space. This is still such a new thing that there is little information on how this will affect the industry in the long run. Wrapping Up- The fashion and apparel industry has witnessed some exceptional developments and shifts over the past couple of months. And the biggest driving force behind these trends is the advancement of technology, a transition towards ethical consumption, and the recent pandemic. And as a fashion manufacturer and retailer, you won't want to fall behind; instead, incorporate technological solutions that spur your business. Implementing a customization solution for your online storefront is the best bet you could have asked for. The online product configurator software by iDesigniBuy helps brands to make their business model so flexible that it is easier for them to adhere to any emerging trend. The tool allows buyers to see the designs, customize them as per their choice, and preview them before heading for the final payment. It better prepares brands to embrace upcoming and ongoing changes swiftly and seamlessly. Connect with us now! |
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