The fashion industry is counting on customization heavily. The independence customers get to create their fashion style is driving the sector. As a result, many manufacturers and retailers are exploring the value of letting their buyers create and design their unique products. Several leading brands are taking personalization a step further into mass customization. Likewise, the design product online enables brands to capitalize on the changing dynamics of ecommerce and shifting customer behavior. The custom-made tool allows sellers of everything from dress shirts to handbags and even consumer packaged goods to offer one-of-a-kind personalization services to their customers. It helps brands elevate customer loyalty and engagement and use their customer base as an advocacy |
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July 2022
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