Sustainable jackets can be hard to find, and when customers can finally find them, they turn out to be expensive. Therefore, many brands try not to indulge in activities that require investment, but their return is not so high. They prefer to manufacture jackets that are made out of carbon emissions from the facility. However, here is the fashion brands' golden opportunity to redeem themselves and prove everyone wrong with the novel business solution, such as jacket design online. This customized tool enables your buyers to design and customize their jackets in whichever way they like and help you to control overproduction problems. It offers an online platform to consumers to preview the designed product using 3d technology before placing the final order. This process allows your clients to become responsible in their shopping habits and also allow you to make profits as buyers are willing to pay more for personalized and customized products. Jacket Design Maker Offers Eco-friendly Solutions to Apparel BrandsEverybody knows that the clothing industry is responsible for almost 10 per cent of the planet's carbon emissions each year. This percentage is vividly apparent as apparel houses across the globe are manufacturing clothes and running their businesses without considering the harmful impact on the environment and unethical practices for human rights violations. Many experts have pointed out that if it continues at this speed, our planet will soon crawl down to the path of destruction. However, on the lighter side, many leading clothing brands have realized their negative influence on nature, and they are doing their bit to reduce this impact which gave birth to the slow fashion movement. Sprouting clothing brands, such as Goodwear, are making clothes with eco-friendly fabrics and are doing all that they can to keep their environmental footprint as minimal as possible. Manufacturing sustainable clothing enables brands to have eco-conscious business models that align perfectly with the environmental needs and help them reduce their footprints as much as possible. As a result, many eco-friendly are only using renewable energy to run their factories to produce their clothes locally. In contrast, some use recycled materials for all shopping packaging and create as little waste as possible.
Let us look at the various benefits of adopting sustainable measures and safeguarding nature from the harmful effects of the fashion industry: 1. Supporting the Greater Good of the Planet Offering and manufacturing sustainable clothing helps brands get instant gratification and support for the planet's greater good. People these days prefer brands that are willing to give it back to nature over those who don't. They want to purchase products from brands that support a good cause and give them the instant satisfaction that they too have done their bit to balance harmony on the planet. Also, they are content that their money is being used for a good cause, and it will eventually bring and make a difference in the world. Therefore, many leading brands, such as embedded street re-commerce platform Responsible, have launched themselves in the UK in partnership with British fashion label Raeburn and other several streetwear partners. The brand intends to gain customer loyalty while allowing them to make a move in the circular economy with its entire financial incentives and integrated Buy Back option at checkout. These are some steps that brands can implement to entice customers to come to their site and shop and promote the ethical fashion market. They can also achieve their sustainability targets by enforcing dedicated communication to make sustainable lifestyles desirable. The UNFCCC, Fashion Industry Charter, updated a similar message for Climate Action among the sustainable fashion announcements at COP26. The charter has called for the apparel industry to align its communication efforts and entice consumers to lead lives that help limit the global temperature rising above the 1.5°C pre-industrial levels. The guidance for the industry is to commit to accurate reporting and transparent communication efforts, avoid exaggeration or omission to appear more environmentally or socially friendly and focus on inclusive marketing and storytelling that encourages a more equitable industry. These measures are necessary as increasing fatalism among buyers can lead to more consumption of fast fashion and the ultimate decline of the planet. Though it is an extremely tough sell to make, brands can't have another way around, and it is high time they comply and act fast on the measures. They need to rush because Futerra published a report with Ipsos Mori earlier this month that revealed high levels of fatalism about the climate crisis and a growing "optimism gap" among consumers. The survey indicated about one in five young people thought it was "too late" to fix the climate crisis. Therefore, brands should precisely target young buyers who are more likely to adopt sustainable fashion in their lifestyle easily. Additionally, this is the age group that dominates the fashion consumers and is more aware of the effects of fast fashion on the environment. And when they are ready to implement these changes in their lives, others too shall follow them and make this a greener and better planet to live in. Similarly, our customization solution allows brands to let their customers design their own jackets, which also helps brands to balance profits and nature. The tool has a built-in digital solution that enables buyers to minutely design their apparel, including cuffs, collars, zips, fabric, and other aspects of clothing. As the software can be tailored as per the customers' needs, it tends to attract more millennials and Gen Z buyers are want to be associated with brands that support their opinions and views. Also, customers can select the best fabric from your eCataloge. The tool will ensure that they get what they have asked for, thus establishing transparency and clear communication between fashion houses and their customers, yet another crucial factor in attracting young and modern buyers. 2. Reducing The World's Water Pollution, Carbon Emission, and Other Wastes Most of the clothing brands have outsourced their manufacturing. It has worked for them in the past because they are cost-effective; however, what has gone unnoticed is that overseas production and fast fashion come with a negative environmental impact. Therefore, more clothing brands are trying to bring their production process back to their native countries to control product quality, and if this seems impossible for them, then they are ensuring that the overseas factories follow ethical practices to manufacture fashion products. It has been observed that many Asian countries, such as China, Bangladesh, and India, don't have stringent environmental regulations on their factories, which means it is a lot easier for brands and factory managers to dispose of their waste products in an ethical manner that pollutes the world's waterways with toxic chemicals and microplastics nevertheless if the factory owners are adopting the best eco-friendly processes, such as using less water, using renewable energy to manufacture goods, using recycled and eco-friendly fabrics, eliminating unethical practices, and incorporating fair labor practices and fair wages for all employees working in factories. It is also imperative that governments and legislators intervene or form policies that compel brands and factories managers to adhere to these norms. Legislation in certain countries is gradually catching up, especially on greenwashing. The US Federal Trade Commission is due to review its Green Guides in 2022, while the UK watchdog, the Competition and Markets Authority, is currently investigating greenwashing. The updated Fashion Charter also builds on the UNEP's 2020 report, Sustainability and Circularity in the Textile Value Chain. Besides, the governments, PR machineries of fashion houses can also help promote sustainable lifestyles among consumers. The UNEP envisions a hierarchy of consumption in which buying new products should be at the bottom of the list for manufacturers. Instead, they should use their rental and resale available outside of major cities and ask their PR teams to promote the "1.5°C lifestyles" accessible and affordable to all. They can also spotlight positive role models in campaigns and emphasize the emotional value and durability of the clothing. But this to work effectively on their clients, fashion communicators need to first educate themselves, especially on brands' supply chain that will positively drive their "sustainable lifestyle" selling. The PRs will also need to upscale their skills and understand the basics of what it means to be eco-friendly in today's era. If they fail to understand the basic concepts, they might fail to deliver and point the marketing and communication efforts in the wrong direction. Take the case of sustainable clothing company tentree that is running its Black Friday sales with up to 50 per cent off up to December 1 has announced that it will plant ten trees for every item purchased. It is a perfect buying opportunity for buyers who want warm, comfortable, cute, and cozy loungewear, hoodies, and jackets. The brand aims to boost the circular and eco-friendly economy and has already planted more than 65 million trees since the company was set up ten years ago and aims for one billion by 2023. 3. Promoting Higher Quality Products Sustainability is synonymous with higher quality because eco-friendly fabrics are softer, stronger and last longer. Also, owning a sustainable product means that buyers don't have to be worried about buying another product for another season or day. Therefore, when customers purchase from the most popular clothing brands, they are a little sceptical about trusting the brand because they think that clothes manufactured overseas are of low quality, and when they are paying more, they want to buy the best. Fashion houses can use technical support to ensure that their buyers get what they demand, and the latest advancements in technology have shown that the sky is the limit. The emerging tide of technological innovation offers apparel brands a room full of opportunities to clean up their woeful environmental records. It can be used in making algae-sequin dresses, dyeing clothes with bacteria, and planting trackable pigments in cotton. Ellen MacArthur Foundation rightly points out that the fashion industry urgently needs to change its production and marketing pattern as it is the biggest consumer of 93 billion cubic metres of water per year and dumps 500,000 tonnes of plastic microfibres into the ocean. The growing need to sell products that are not manufactured at the expense of the environment and, as a result, many ingenious responses are coming up with novel apparel to grapple with the situation. For instance, New York designer Charlotte McCurdy's seaweed raincoat which has made in the laboratory. The designer concocted the shimmering algae-plastic for a striking and carbon-free garment. She has even teamed up with fashion designer Phillip Lim to make a sequin dress. They are unlikely to show up in department stores. She sees them more as a way to demonstrate that decarbonized clothes are possible. Similarly, Vollebak has designed hoodies that is a wacky attention seeker, not least because they came with their own "pink soundtrack" to help athletes achieve a meditative state before a big race. But then, blue-sky thinking is a speciality at Vollebak, where super-strength metals, fibres and nanomaterials more frequently found in the aerospace industries than in the world of fashion are used to create sustainable, high-performance adventure wear. Wrapping Up- It is well-documented that the fashion industry is one of the leading contributors of pollution to the environment; however, as more buyers and brands realize their bad influence on the planet, they are swiftly moving towards a slow fashion movement. Sustainable clothing brands do their best to lower the industry's environmental impact by making eco-friendly clothes and running their business on a sustainable business model. Moving to the new business style offers exceptional benefits to brands and nature to reap a better future for the coming generation. If suddenly shifting to the new trend seems overwhelming, you must install the jacket design online by iDesigniBuy. It is a customization tool that helps brands reduce their carbon footprints across the globe, supports fair labor practices, and allows buyers to shop and create fashion with a gratifying and fulfilling experience. Allow us to help you! |
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