Over the past few years, we have seen that there is a boom of mass customization in the fashion industry. The apparel and fashion markets have long tried to incorporate mass customization projects. These markets understand that every customer is different from others and have unique style tastes and sizes and have tried to serve them. Every individual is unique and derives high satisfaction from products that fit them well. By integrating fashion design software to website or online store, retailers are looking to offer the mass-customized products. If we look back to an era where everything was couture, we can see how the fashion industry has developed over the years. Originally, all clothing used to be made individually for a specific individual. With the revolution in the technologies, cheap mass manufactured products with limited choice in sizes and colors began to take over the fashion industry. Subsequently, manufacturers emerged with strong percent in premiums over others. These high-profit margins have let new organizations to enter the industry to deliver innovative and value products to customers. The couture business has continued to exist, delivering to ultra-high net worth people. Many organizations are now trying to bring back the uniqueness and perfect fit of couture by integrating the use of mass customization and digital manufacturing for fashion. Nike iD and Puma Mongolian Shoe BBQ are trending the sneaker industry for a very long time. These brands were a few of the first to start a mass customization to serve end-users with the relatively affordable fashion products and accessories. In the 90’s, Levi’s comes with a customized jeans that was a huge revolution in the fashion industry. Brands like Indochino and SuitSupply have been allowing their customers to customize their suits. Moreover, Spreadshirt facilitates its customers to add a personal touch to their t-shirts or personalize someone else’s creations. Hoet, Materialise, Skelmet, and many other brands offer mass customized glasses. ISlide offers mass customization for slippers whereas Aetrex does the same for shoes. With the development of the latest technologies such as AI (Artificial Intelligence) and machine learning, enterprises like Google have been trying to enter the game with data-driven fashion. Algorithmic mass personalization where data can be collected from social media platforms, smartphones or IoT devices to boost mass customization is going to be a huge trend in the coming time. The current mass customization allows users to design their product from the absolutely scratch or just add logos or letters to existing design for personalize touch. The readily available apparel design software makes it easy for many online retailers to get into the game of mass customization. There are several manufacturers who let their customers to design their clothing, footwear and other fashion accessories from scratch; including features like styles, color, logo, letter, clip art and much more. By combining mass customization with intelligent software, manufacturing organizations can utilize major fashion trends. With the development of 3D customization and printing tools, manufacturers can come up with quick and limited edition products to meet customers’ expectations. Many retailers are exploring mass customization by manufacturing on-demand products with the incorporation of clothing design software to deliver unique products that fit perfectly for a person. If implemented correctly, mass customization can facilitate businesses to take benefits of the spread premium. Manufacturers can design the perfect shape for the right person according to individual tastes, body shapes or other factors. Contrary to public beliefs about the trend of product configuration, there is another theory that claims to be very ancient. And this is quite right! Fashions of customized products are rooted in the past when people used to design their products by own, and it was made from local craftsmen. The difference is the period and the market lies in it. The market expansion is going on a high rate in this 21st century. And rather than stocked goods, which had been running for a long time, people now prefer a touch of personal design in those products they buy. If you are an enterprise owner, then it is likely that you are already cautious about market trends, but still, have multiple minds about selecting product customization software. In that case, you need to take a look at these seven reasons why you should adopt eCommerce product customization:
We have gone through every aspect, and if you are looking forward to offering customization then, you need to run around and plan for strategies for integrating product configurator as per your business needs. For more details drop us a mail at [email protected] . Fashion clothes fill people's wardrobes across the globe. They are stunned by everyone. Anything else comes bored with staples. Taking a cloth with this cupboard becomes a lot of work and wears it together for several days. But for a change, we will not talk about fashion lovers today. We will interact with apparel enterprise owners. If you are planning to jump off in the fashion world; you don’t just have to pay attention to what's going on but also look for the customer's likings. There are 3 things which make competitive, i.e., robust brand image, best apparel designs, and high quality. To develop these three features, you need to create a plan for your business. Just as a business plan is essential for quality and brand, there is apparel design software to offer attractive designs in the same way. Now, to build a business plan, you have to know basic principles about an industry, customer's choice, target audience, brightness, prize, etc. As it is the beginning, making a business plan can be quite challenging. Let’s discuss the pointers' one must consider before going ahead with the business plan:
NASDAQ conducted a survey that found that 81% of people buy from an online store, which has an attractive and user-friendly website. Therefore, when you create a website, you should take note of this fact. And you can make it more attractive and user-friendly with apparel design software. This enables you to design your customers in their way and offer it to print immediately.
You can also search other options with product design software such as you can include any such software or tool integrated into your website. This all things should be mention in the business plans. For more details drop us a mail at [email protected]. Everyday eCommerce marketer definitely checks three things:
After this comes the most repetitive question which goes on and on again How to increase the sales? Despite the sales happening, every enterprise wants to increase sales, unique customers and brand identity. With higher goals, the market has to face panic in many ways to increase sales. There are probably various tried and successful ways, but an important vertical, who always gives anticipated results, satisfies the customer and presents what he wants. Out of the available methods to meet customers’ expectations, we offer easy and smooth solution- that customized products - which, on one side, will give customer satisfaction and on the other hand the revenue increases coming from the brand. How to start offering customized products? Usually, there are two options to sell customized or personalized products through digital medium. One can develop an engine for customization; two' you can opt online product configurator software and integrate it with the website to start offering full customization. Despite your choice, you have to look towards some question's answer before making purchase decision: How much time you have? A lot of these or rare Be sure that you have the answer for above question. How much time do you have before going live with your customization proposal? Support and coordination is required with Website Design, Marketing, Inventory Management and Product Manufacturers in order to sell customized products. Try to keep words with each department in organization and get review from them and then set a timeline for the launch. What is the budget? It an essential part of every investment. To recognize how much you are ready to pay for entire product configurator. It is always a good idea about selling set of products and later after consumers behavior' you can widen the list. This initiates in understanding the behavior of the end user and taking sound decision based on gathered data points. How suitable the price is going to be? Selling customized products will inadvertently provide the product so that it can get fair value. For example, a customer would like to pay $ 20 to buy customized shoe or with a $ 100 value tag. However, anything beyond that will be an inappropriate increase in price; an intention way to sell a customized product will have adverse effects. The answer regarding above questions would definitely change the thought for product customization. In the initial place, to look forward for customization, it is highly advisable to opt the solution from service provider. This software will help you in finding the answer of remaining two questions of the list. Later, you should have anticipated sales and feedback, and can finalize the answer for previous questions and continue with the product design software. Our team of iDesigniBuy has dedicated and experienced developers who develop robust product configurator that suits your business needs. For more details drop us a mail at [email protected] The online store has just moved from one primary HTML website to a place where you get a completely personalized welcome message with your name. All credit goes to technology that now one can send a potato with customized message. As more and more people have begun to rely on webs, global online retail sales have enhanced to $ 3 trillion and by 2021 it is estimated to reach 5 trillion US dollars. As a business enterprise owner, one must invest in few things:
In this blog, we will see the importance of product configurator with an example and how to enhance the ROI? Read on to see how product customization software works:
When one have integrated product configurator in store, it is easy to stay competitive in the market. Configurators open a large door to consumers to design products based on their choice. Various modifiers come in configurator:
Merits of eCommerce product configurator: 1. Decreased bounce rate: Store owners / eCommerce marketers have to put lot efforts to engage online visitors to the website. This is the reason that when we are seeing high bounce rates in ecommerce stores than non-ecommerce sites. 2. Understand the customer: When one will enable the customer to create the product as per their personal liking, one can get the hands on experience to understand the choice. Customization software works as a feedback to see the customer needs. This helps in designing new products and plan products accordingly. 3. Net promoter score: An important factor in building a loyal and prosperous fan base is to provide an outstanding customer experience; it initiates with online eStore. With the help of online configurator, one can offer great shopping experience of customers. There is great chance of sharing the creativity on social media account, if they have invested time in design. 4. Opportunity to upsell: We all understand the selling to existing customer has higher possibility rather than convincing the new client. Same is about upselling. Being a business owner, you own more opportunities to get bucks from customer by initiating them in customization option. Summing up: This blog has given proper understanding about product design software and you can offer customization options to customer in best possible way. It’s high time to look for product customization software which helps in availing seamless personalization option and enhance the goodwill in the market. It is essential feature for the printers, that web to print uses printed templates as a process to create pdf. To offset almost all printers, there is a need to promote sales and revenue, reduce costs and provide good customer service with the latest web technology. There is a different process of initiating web to print which can be updated with the software to enhance the revenue of the business by increasing the sales. After the changes in web to print, a system can get instant updates with new features as per the needs. So, why it is crucial to develop full fledge web to print solution?
Web to print expert: iDesigniBuy is offering latest and robust web to print solutions since 2010. Our clients are satisfied with the services we have provided in past. Our developers are highly skilled and experienced to develop the solutions as per business needs. |
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