What's the primary thing knocks in the brain when someone says, "Web to print store"? Maybe you feel fancy or having some great thing. But let me tell you, that it is not as big as it seems. The concept is very easy and clear. You are the business owner of an eStore which offers numerous products, and the high-quality web2print solution gets installed so that the visitor can design and create the product as per their level of creativity and preferences. So, in addition to that, the eStore owner also has the option to add on the print ready files' give input for the customer's creativity and can deliver it to them as fast as possible. Numerous eCommerce owners are looking forward and are very much excited to install and integrate product configurator with their eStore. The storefronts or eCommerce are the most significant marketplace virtually across the globe and are availing customization options to end consumers with high-end features. The best part of iDesigniBuy online product design software is that it is compatible with almost every industry leading platform like PHP, Magento, WordPress, and Magento, etc. With the help of it, the customer can create the design as per their preferences and desires. Let's see the critical and crucial features based on web to print software created by iDesigniBuy:
Let's talk about it in detail:
There are a few points we have discussed which is fully based on product configurator. iDesigniBuy offers web to print software solutions with robust features in best in class customization that makes it a one-stop solution for the eStore enterprises that are positive towards opting software for their website. Drop us a mail at [email protected] for more details. Successfully running a business is a multifaceted task, especially with the growing demand for Internet-based products. Everyone wants a comfortable shopping experience, and customers are now seeking more than ever. As the products that they are looking for’ available on their fingertips, they want it in their way as per their time convenience. If you meet those customer demands, then your venture may be one of the industry leaders in a short period. This will multiply the number of satisfied customers rapidly. Here, it is important to know that essential key which keeps you stay updated as per the trends. One thing to make sure is to follow the latest trend going on in the market. That current trend in the printing business is web to print. It is certainly very important for the printers to understand that staying updated in business defines the entire new methodology to promote and sell their products. And this new way is to offer customization for your products: Let's take a look at the different usage cases why customers around the world are accepting custom prints. The most common use cases listed below are: Social media love: It is important to know that almost one out of every two viewers will be a set of Millennials. They love social media. It is always interesting to see that whatever ' this generation experiences in its daily life, it is taking advantage of various platforms to express it. It clearly shows that the next revolution will bring many things in which the centralized platform will be social media. And to express their feelings this generation's love has captured the customized product printing industry. They like to add their favorite messages on their products so that they are related to the group or can send a message to their community. Adorers: One more thing about Millennials and even other demographic groups is that they are very serious for their role models. I mean let's assume that each of us follows one or another character. It’s a movie star, game, books or anything. And there is no better way of showcasing enthusiasm by wearing parts of their body or part of their ideology. The owners of eCommerce stores can take advantage of this fantasy and can start catering for such customer demands while this is very easy for the web-to-print business owner. All they need is the right custom web to print software. Robust marketing plan: Marketing is a vast domain that includes many small aspects that contribute to making any business a successful venture. Marketers can get custom printed goods that expose brand awareness and attract more customers to their company's logo. This is the reason why there is a lot of opportunity window for the eCommerce owners. With the product design software, they can independently design the products they think' will help them for effective marketing promotions campaigns. How is the customization software transforming the print market? Talking about earlier times, it used to be a trend when people used to wait for days to buy their favorite products or apparels with famous characters or quotes on it. No matter what it can be? With the web-to-print market, people can surf through their favorite web stores, find their product, paint and order message! Just after, two to three days they will receive the order which they have placed online. In this way, technology has revolutionized the printing business by eliminating the need to sit with professionals and is done by them only. Since it is effective and easy to use for people, it has opened the door of opportunities for B2B and B2C market verticals. All you have to do is to select the right web to print software solution and integrate it. Who knows what your customers will have to adopt your new offerings on a large scale? Summing up: In addition to the above examples, the web-to-print market has a broad scope. If you are in print business or own an eCommerce store offering various products, then it is the technology on which you need to actively bank. You can upscale your business with these latest software solutions. It is necessary to identify the centralized right tendency with your target audience and make maximum profit. For more details drop us a mail at [email protected] and get assistance to develop robust product customization software as per business needs. It would be easy to consider customization and automation as opposite ends of the spectrum, but actually, they are two major aspects of the same mega-trend. The combination of automation and customization are helping individuals. The economics of customization wouldn’t add up without the integration of automated systems. The machine that makes it possible to mass manufacture cans of cold-drink for billions of users, the same machine enables you to engrave your name on demand. Nowadays, the demand for personalization is growing and people seek for self-serve automation. As personalization is dominating various business and consumer markets, the eCommerce buyers don’t have time to waste on explaining their requirements to sales people. Generally, customers look for a website/online store where they can easily provide their requirements, configurations, and specific features of the item they want to buy. They also want to have a look of their designed product before purchasing it. Personalization and automation of ecommerce business go hand-in-hand. According to the economic trend experts, the B2B ecommerce space will value $1.2 trillion within the next four years. You might think to handle that size of the business, you would need to hire B2B sales experts, but just the opposite is trending. A Death of a (B2B) Salesman report by Forrester states that we can witness 1 million fewer salespeople working for B2B businesses. Why? Because of the increase in the product customization that has driven major changes in almost every market is now modifying the rules of B2B ecommerce. The Bigger Picture If you look back at the major disruptions in the 21st century, you will realize all of them revolved around the same phenomenon. Video platforms such as Amazon Prime and Netflix have shelved the old TV networks. Same-day delivery providers like the new Whole Foods and Amazon merger are minimizing the traffic at retail grocery stores. On-demand car services like Ola and Uber are making taxis obsolete. The similar buyer-controlled technology is going to overpower the traditional B2B value chains. Over the few decades, on-demand ecommerce websites Amazon, Netflix and Priceline have ended the demand of book stores, travel agents and video rental chains. The few who survived the development had to mold their business, according to the new market landscape. The next industry, which is adapting personalization at a rapid speed is a B2B sale process. Organizations can create different price lists, personalized for each of their users, with infinite combinations of tiers, price points and currencies. The next wave of B2B sales The next generation of buyers prefers to shop from a website that enables to design their own product to avoid the interaction with a salesperson. According to statistics, 48% of buyers avoid talking to aggressive salespeople, 97% of cold calls go nowhere, and 39% of buyers are annoyed by sales scripts. People nowadays became smart and know how to find the required information and prefer to manage everything on their own. Also, in the busy schedule of individuals don’t have time to talk to sales reps. Around 75% of buyers consider visiting a website to be a more convenient option than talking to a sales representative. Integrating online product customization software to your current website to offer your customers with a platform that let them selects the configurations and purchase as they want. You should always remember that consumers and buyers are the same people playing different roles. Their prospects have been increased by amazing advances in customer technologies. Nowadays, B2B organizations that haven’t integrated a full-fledged ecommerce store with a customization option for end-users can only witness the customers slip away. Another industry, which is looking to explore the world of personalization is a next-generation manufacturer of utility vehicles and vans, which invites users to create their setup of the most effective interior with choices such as customized equipment hooks, modular shelving, industrial storage containers and much more. The Next Step Considering the current market trends and the experts’ advice, integrating the product customization tool and facilitating customers to design their products can bring various benefits for your business. We believe that this gives a common platform for both suppliers and buyers to understand the requirements and deliver the best to each of their customers. There are various product configurators available which enable business owners to specify all the possible options they can serve for each element of an item and then the user comes on the website to mix-and-match available options, define preferences and preview the item before placing an order. As you enable your customers to design their product, customers come away with great satisfaction in what they have created and an emotional bond to the personalization process. The new revolution is here in the world of B2B sales, are you ready to serve your customers? If you have any idea that you are looking to execute, you can contact iDesigniBuy, a leading custom software provider in the USA. Marketing has a powerful tool that can help you to create awareness about your brand, gain exposure for your business and much more. If the plan and execute correctly, advertising can help your business to attract new customers, increase sales to boost your bottom line and improve your brand reputation. With the numerous digital tools available in the market, it is difficult to decide from where to start. As the major reason behind marketing to increase the traffic on your website and increase the number of quality leads to expand the business. Here are some commonly used marketing strategies that can help you to figure out how to advertise the business to achieve your business goal: Social Media Advertising Social Media is the most powerful medium of advertising any business. There are numerous benefits of social media for your organization; however, the most important benefit is that it offers a great way to build more personalized relationships with your potential customers. The objective of social media marketing is to divert traffic to your website, one of the ways to increase sales of your business. If you are an organization who offer customization services using a web to print software in USA, social media can be an ultimate platform for you to promote your unique services. For a successful social media advertising program, you need to create an online persona for your business. If you are looking for better results, you should post industry relevant links, pictures of your products as well as some funny images to keep your customers engaged with your social media page. This is an ultimate platform to share and inform your readers about your website, products and services. You need to connect with people to see the impact of it on your business. Display Advertising Organizations use display ads to showcase their products in different formats like text, images, audios and videos. The major goal behind display ads is to expand the online visibility of the business and increase the online sale. Pay-Per-Click (PPC) ads and banner ads are two major types of banner ads that generate positive response web surfers. Pay-per-click facilitates you pay to get visitors to your website instead of getting organic visits. PPC ads work well with small as well as big budgets. Banner ads are another form of online advertising and promotion that involve embedding ads on a web page. Many organizations generate huge revenue from these ads. Generally, the ads consist of a rectangular image that extends across the top or bottom of a webpage or down the left or right sidebar. You can use this type of advertising for the web to print business as you will have more features to cover in each banner. Broadcast Advertising The broadcast advertising is a mass-marketing form of promoting your brand and it includes mediums like television and radio. At one point of time, this type of advertising was the most popular to reach the audience and to promote the business, but with the growth in the internet users, it has changed. Over the years, we can see a significant decrease in broadcast advertising because of the rise of DVRs and the development of technology that offers users the ability to skip ads. This method still has its effect, especially during some specific seasons such as the Super Bowl. Print Advertising This is a quite traditional method of advertising. In print advertising, you publish your advertisement on printed materials and circulated to the public. Magazine, newspapers and brochures are some commonly used forms of print advertising. The print advertisements have several benefits as it facilitates you to reach the maximum number of people of a particular demographic. While selecting this type of advertisement, it’s important to find out where your primary customer market will have access to your printed ads, so your print is in the correct places and meets the right audience. Many organizations consider advertising an extra expense and keep it on the back-burner. However, advertising and marketing have the power to grab business for your enterprise. There are various ways to present your brand to your target audience; it just requires your attention during the selection of the methods to promote your brand to achieve the best results. If you provide a customize products by utilizing the web to print solution, the first two methods are the best suited for your business. In today’s world, to run printing business successfully, more and more business owners are adopting web to print solution to provide digital storefront and online ordering abilities to their users. This plays a crucial role for organizations with field offices, businesses whose client base from multiple locations and the broad spectrum of users looking a platform to order personalized products through a web interface. These printers offer a range from regular off-the-shelf software suites to highly sophisticated and personalized in-house developed solutions. The online digital storefront and online ordering system not only makes business with your printing advancement more user-friendly, but it also assist to improve internal processes in the organization by designing streamlined and automated digital printing framework. This minimizes the rate of user interference and eventually increasing the profit margins. It also does the groundwork to allow you to promote extra value-added services to consumers and prevent your customers from shopping from somewhere else. Here are the reasons and recommendations why you should add web to print software solution to your current business: One Stop Shopping Platform With integration of w2p, your business becomes a one-stop-shop for the entire marketing supply chain. Print businesses need to think beyond an order at a time. By adopting W2P, businesses can help their users throughout the process and find exactly what is required, how much is spent and where it goes. When a company needs extra brochures such as hot-selling products or season specific products, a printer can easily offer that collateral by quickly ordering using the printer’s storefront. Expand Your Business Outside Print We agree that print is the keystone of any printer’s organization. By incorporating web-to-print software, printers can think about doubling or even tripling their annual revenue. Sales can be increased by getting more orders for personalized products or gifts and fulfilling them according to demand. Recurring Revenue to Improve Your Bottom Line Depending on individual orders is not enough to run any printing business. Many printing organizations have already built strong partnerships with their loyal customers for frequent orders. However, having a web to print storefront gives quick access for your customers to manage recurring print orders and enables you to explore growth opportunities like transactional marketing or personalized publishing. Engage Marketers with Effective Sales Pitch to Hit All the Right Corners Marketing plays a crucial part in the success of any business; hence engaging marketing experts will be a brownie for you. Before joining hands with you, the marketers want to understand how you can get value for them. You can show them how your marketing platform can make their marketing tasks easier. Show them that you are looking to form a long-lasting partnership with them and offer them control of their products, designs, and scheduling. Showcase the Importance of Personalized Marketing We all know the fact that customized marketing has huge impact on businesses than ever before. It is no secret that customized products have high demand and are capable to drive results. With the major developments in the printing technology, printing businesses are capable to enhance their print ability with customized and personalized communications across a range of high-value applications. Give You Complete Control over Brand, Inventory and Budget The major advantage of web2print is the simplicity it brings to the purchasing process. It allows organizations to get more business during off hours, re-order customized print items, efficiently order, expand market reach and ensure brand control. Web to Print Solution Works Better for Your Customers Your customers look forward to automate how marketing stuff are distributed to their affiliates, sales reps, staff and partners in various field offices. W2P brings simplicity to the ordering procedure. It offers your clients the ability to handle their print obtaining system with entire access to the controls. iDesigniBuy is a leading custom software provider and offers the best web to print software in USA that will work best with your current website. To enquire about any product customization tool or software, contact us today. The customer is a king not just today but from the ages. In this digital driven era, they buy online clothing and order any apparel by sitting at home comfortably. So, these options are usually bought by buyers, and they prefer to practice it. This is all because of the independence purchasers have got for buying the clothes as per their choice. But, how? Well, Product customization software is one of the best ways of changing buyers' approach towards shopping. Software is enhancing it in real ways because it will help customers in many ways:
It is crucial to understand that the feature of the software has transformed the entire apparel's online shopping:
It is true that the characteristics and functionality of this software are best-in-class. So, this software is called advanced and latest in the right sense. Looking towards its attributes here are its robust features in detail:
In the nut shell, Online product design software is a big piece of technology designed to make online shopping revolutionary. This is perfect for buyers and sellers, and it can be used to develop the best apparel according to your customers' choice. For more details drop us a mail at [email protected]. A product configurator tool is a key that makes it possible to build a fully personalized product or to change or add functionalities to a core product before making a purchase. iDesigniBuy has a strong configurator architecture which can be integrated to backend systems or use as stand-alone to work on both complex and simple rules-based configurations. The general configurator supports kitting and bundles; however, the advanced configurator supports compound pricing rules depending on a variety of factors and formulas. Offer Better Shopping Experience According to the report available on the Internet, by 2020, the customer experience will surpass both product and price because of the boost in the online product configurator software. The way your consumers interact with your online store/website and complete purchase process is slowing becoming the most crucial part of your sales strategy. In short, configuring an item with visual representation offers a better experience for users than text descriptions and dimensions. A configure price quote (CPQ) software facilitates your customers to interact with and engage themselves with the configuration process of their purchase. As the users start designing their product and customize it according to their specifications, the visual representation grows and adapts to the specifications in real time. Compared to the text description, the visual configuration serves customers with a more attractive, convenient, and engaging experience. The better experience will lead to improved chances to convert it to sales. Build Customers’ Trust in Your Product There are many benefits of the configurator, but one of the biggest advantages is that it gives an image to the item. Pictures are the most effective way to catch attention as humans can process images faster than text. With visual configuration, users can see visuals and know exactly what item they are purchasing, including all of the parts they have personalized. The product configurator generates product images that customers are eventually will receive, something which is very difficult to achieve by using only words. In addition to assisting consumers in feeling more confident about what they are buying, the visual configuration also helps them match the product with customer expectations to improve order accuracy and minimize the return percentage. Precision is extremely important for your sales team as one error could result in a returned order and a refund, which will be a loss for your organization. The cost of designing and manufacturing returned products falls under company expenses as the product has already made as per the user’s specifications which cannot go back into inventory. Keep You Ahead of Your Competitors The product configurator is growing in the industry, but many retailers are yet to incorporate this to their website or online store. Imagine you are presenting your items in a virtual reality suite and your competitors are using 8" x 11" product catalog to showcase their products. This is a kind of advantages you can add to your business by utilizing the visual product configurators and stay ahead of the competition. Visual configuration facilitates you a way to present your range of products in a cutting-edge, innovative manner, instead of showing your products in an outdated, traditional fashion. When any user compares your services to your competitor’s, the difference will be seen easily and this will benefit your business. Explain Your Product Better Than Text Offering a customization service for products and meeting the exact requirements of customers is a complicated job. On various occasions, your sales team needs to educate consumers on which part of the product they can customize and which can't be changed or personalized. For instance, dimension limitations, rules that have to be followed, add-on restrictions, etc. Someone from your sales team has to convey these specifications to users. However, with the visual configurator, there isn’t much pressure while it comes to educating customers. According to the statistics, around 65% of the global population are familiar with visual designing; hence, visual configuration assists consumers to understand what is and isn’t achievable in customization. Also, you can define custom rules into product configuration software which will restrict your customers from ordering something which is impossible to manufacture. With a visual configurator, your sales team does not need to spend their time on educating consumers about the ordering process; and they can concentrate on building the customer relationship and help them with the sales cycle. Apparel manufacturers and vendors have a large area of expansion and development in the market. Through capital investment in tailored and customization solutions, one can seek towards offering personalized products to their customers. Tailoring and fashion are two sides of one coin. Without developing others, it is quite impossible to create one. In this digital driven era, technological advancement has changed the overall thinking methodology of garment industries as well as owners. They are now choosing an eCommerce platform like Magento to increase their digital presence. Through it, they can display their designs, colors, and styles by offering the latest trends in the market. Therefore, it is important to provide apparel design software for custom clothes. Moving forward to buying apparel design software, here are factors that should be taken into account:
Summing up: If you are availing your customers with the option to personalize the products through fashion design software from your apparel eCommerce store, this is the best strategic decision you can take to upscale the product or service offering of your enterprise. It can enable your customers to personalize their clothes/apparel as per their comfort of time. Moreover, it will also open the door of enterprise growth and will enhance your market share. Ensure that you have got a design software development company who are efficient in providing support, warranty and quality products with experienced and skilled developers, which makes it taller than its competitors. Do not make hasty decisions to choose a company, because it can increase the cost of your investment in the long run. So, if you are looking forward to going with high-end, trustworthy and experienced software Development Company that can assist you in developing the software as per business needs then drop us the mail and reach us at [email protected]. Whether you are already a part of an online apparel industry or trying to begin a new venture in the industry, starting an online store to sell women’s and men’s designer shirt and suit would be an excellent choice and a great business decision. Efforts, Innovation, Passion and Good Marketing Plan are the four crucial ways to achieve success in the online business. According to a current survey and reports, customers don’t prefer to spend a long time on a website if they didn’t find something unique or it looks like a general e-commerce store. In this digital era, opening a typical ecommerce website/store is not enough to attract the business. Instead, you have to offer additional features that end-users are looking for. So, the question that may strike to your mind is how to run online ecommerce for apparel and other fashion accessories successfully? In today's world, the success of online clothing or apparel business depends on how the organization adopts the innovation as per the users’ demands. Integrating apparel design software or tool with your website or online store can be an innovative step and can help your organization to get that competitive edge over the competitors. There are various fashion designing tools available to choose from such as jacket, hoodies, shirt and suit design software. Being a fashion manufacturer or retailer, if you are looking for opportunities to incorporate an innovative business approaches for your clothing business or whether you are into a tailoring business and looking to expand your services, the following information will be helpful for your organization. Why integrate an online suit and shirt designer software to expand your clothing business? As we all know, people don’t prefer mass-produced clothing and are running towards customization apparel. By offering a new experience to your potential customers, you can survive the ever-changing industry and stay competitive. The online shirt and suit designer software provides the best and reliable support to your consumers in a modern way and helps you to expand your business. With fashion designer tool, you can provide an option of a virtual trial room with a 360-degree preview to allow customers to design their shirts or suits sitting at their comfort and using their smartphones, desktops, laptops and other hand-held devices from your e-commerce store. These tools come with the capability to convert lazy buyers too. In the current era, everything has digitized with the assistance of technologies. With the boom in the online shopping over the years, the Internet is considered as the biggest platform to shop everything with hand-held devices and customers are keen to adopt it. If you offer a designing option on your web-store, end-users will definitely wish to buy from your store and if you meet their requirements, they will stand with your business for a longer time. In recent times, customization has gained a significant grip on the clothing market. Many tailoring business owners and online clothing retailers are offering a massive range of solutions to sell apparel with personalized or customized options. Generally, users look for convenience to buy their clothes, so when you offer them an opportunity to create customized suits and shirts with their selection of color, fabric, button, collar, etc. will be an excellent solution to serve their shopping requirements. A tool that offers a 3D preview of the design created by the users will build user-trust in your product and help them to make purchase decisions, eventually leading to improved sales rate. Interactive 3D clothing designer software will be the best pick for serving your customer’s purchasing decision. You don’t need to revamp or recreate your website or online store, by simply integrating a plugin tool you can offer customization services which require very less investment. By incorporating product configurator, you can serve your user with clothing that perfectly suitable to their requirements and fashion desire. In the mass-produced apparel, around 30% of the clothing range can't be sold as they did not fit the customers’ expectation or body types; you can save your business from this loss by implementing a clothing designer tool with an online store. A made-to-measure clothing piece will be unique and it will fulfill the expectation of customers as they design their own suit or shirt with the 3D rendering tool. So, if you are a clothing business owner looking for a solution to update your business with the latest standards, you can contact iDesigniBuy, a leading custom software provider in the industry. Their application will assist you in fulfilling your customer needs through your existing website. It is something like giving a personal touch to any object which naturally comes to all of us. Whenever an opportunity knocks on the door, we prefer to wind up our creativity and artistic understanding. We are not taking any extra steps to show our capabilities for the world and the talent of our mental efficiency. After all, if we can customize something or give customization of unique shades, then why you would hold it? It is very itching to add some extra or something unique that inspires us to see more. That’s why we think our online shopping might be anywhere because we do not have much to choose from the range of available stock with our favorite online store. Online product design software is about to bring a complete change in the way we shop. We are not limited by the lack of options to give different items to those items we want to buy. In this way, we can customize the entire look and feel of the item as per likings. With the help of software, you can add-on images, text, shapes; clipart of whatever fancy catches. Optimization is different; this software makes sure that both your business and client maintain the momentum of time and be relevant for it. After all, it gives much not to be left behind in a race where everyone wants to move forward, come what may be this. So if you are running a business, your e-commerce website or online store can integrate this software to give customers a great option and a sense of freedom for their customers. And it is not available in the market to date. Advantages to business: The product design software comes up with a win-win situation for the business and makes you cater to the emerging market. This gives the opportunity to understand and change the taste and preferences of buyers. Because you are offering a unique and creative solution and is set to stand tall in the market. It can give an advantage to the business in numerous ways which include;
How product design software will help in standing tall your business: It's a wonderful mix of technical and non-technical features that have given design software a mark of success in various ways. If its prosperity has given the option to the customers, then it is superiority in technology that has ensured that customers can easily apply any changes or customization to convert their products into a piece of art. Some standout factors of this software are: Huge options to select: To make the customers benefit in their choice, the tools are packed with a large collection of colors, templates, clipart’s, and fonts, etc. These characteristics can be used by a person to make special customization. Sensibly, it makes sure that investment must give high-quality output. Screen-independent device: The software is designed in such a way that it adapts by self no matter what screen customers are using. In a sense, it does not matter whether your device uses a small or large screen, whether you use smartphones or laptops - this device is easily available to you, always. Speed and security: The device is not only safe; it also provides the speed of meeting customers in the desired way. It is secured by SSL encryption and therefore there is no problem for sensitive data. Which is more; their speed and security benefits are equally available for end users and administration. Multi-browser compatibility: There is no access to the tool with the web browser you have used. This simply senses that no matter whether the customer is using Google Chrome, Mozilla Firefox, Opera or Internet Explorer and Safari, the features are smoothly and flawlessly accessible in all these browsers. High-resolution output: The design tool initiates the one with a pixel right output to give an extra touch to customization aspects of the customers. What's more, the output does not require customer support. The most significant part is that all vector graphics are retained so that buyers know what they have done. Multiple language support: The best feature of a product configurator is that it supports multiple languages. This means you do not have to worry about location or country. It can easily be accessed in language as per your choice. Regardless of your location, you will be available in the language of your choice. Effective and robust: When it is about performance, this device stands for its stability. Using jQuery, it provides a great level of efficiency and power to impress customers and to match with their features to extend your choice. It is very much clear that product customization software has transformed the rules of the game of online shopping. Businesses feel more contemporary than ever, while customers now have the opportunity to blend modern ethos and sensations with great comfort. If your e-commerce business has not yet integrated this device, then it is losing a great opportunity to develop and complement contemporary flavors and preferences. Ensure that your business has integrated this software as soon as possible and has gained an edge in such a highly competitive market. |
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