Fashion and luxury are undeniably one of the most innovative and fast-moving industries to engage consumers and develop innovative strategies. And if these sectors are introduced to compelling tools, such as artificial intelligence and customization, imagine what they can bring to the table. The bags designing software offers a similar set of solutions to fashion and accessory brands and retailers and help them to enhance their marketing campaigns and customer engagement leading to boosted sales. Its customization solutions, along with digital features, help accessory markets seamless connect with their buyers and understand what they want by letting them design their favorite handbags in the ways they like. Handbag Design Software Helps Luxury Brands to Capitalize AR trendsWhether we talk about online markets or offline stores, time and again, fashion brands have shown that they are the early adopters of anything that becomes trendy and can help others identify the "next big thing." According to an estimate by Digi-Capital, 3.5 billion people would be using augmented reality by 2022, which equates to "44 per cent" of the World's population. In an interview with Vogue, Apple CEO Tim Cook stated that Augmented Reality (AR) is set to modernize shopping experiences and fashion runways. Indeed, there is no sector or industry that has refrained from using augmented reality. The fashion world has already begun to comprehend the colossal shift to AR. This new-age technology is completely changing the industries it has laid its hands on. The ability to visualize fashion and luxury products in real-time indicates how smoothly brands and retailers can leverage AR to make a retail experience more engaging and interactive. Fashion houses do not just embrace this move; instead, customers have shown more zeal in welcoming AR in their shopping experiences in recent years. According to an article by Forbes, Greg Jones, director of VR and AR at Google, stated that insights from Google show 61 per cent of the users say they would prefer to shop stores that offer AR. It can be observed that in the coming days, AR is all set to reconnect physical and digital retail, which is emerging as the need of the hour. Many retail brands have already rolled out AR features in their apps and in-store experiences. There are massive plusses for businesses adapting Augmented Reality technology. This article further discusses brand examples and how they've benefited from the use of AR. For instance, Bottega Veneta is teeing up Matthieu Blazy's highly anticipated debut show on Saturday with the launch of the brand's first-ever app. Bottega's app will use augmented reality to tease Blazy's new collection. According to a press release, the brand intends to position its app as the doorway to creativity. When downloaded, users can hold their smartphone against any green surface, and it will play various content aligned with Blazy's new creative direction. For now, it conjures a few cryptic images: a slate grey Bottega logo, shards of silver metal, a naked torso, a man wearing beige trousers and a white turtleneck, an industrial scene featuring what looks like a cube of precious metal and a lime. The app is the latest launch in a string of non-traditional marketing plays at Bottega Veneta. Its green screen technology is more associated with the film industry than fashion and has been used increasingly in fashion's metaverse projects that blend digital and physical elements. This technology helps in replacing green elements with other content. For instance, at New York Fashion Week this season, emerging designer Maisie Wilen created "holograms" of models using green screen technology from Yahoo. Similarly, the bag design software online offers customization solutions to fashion and accessory brands and retailers that can be installed on a business website or brick-and-mortar store. The digital features that are build-in into the solution will enable your buyers to get a 360-degree preview of their customized product and make the minutest changes in it using 3d technology. Taking the digital form to the next level is London Fashion Week's DiscoveryLab, as it has returned to the schedule to present 15 emerging designers ready to be discovered. Each designer had the opportunity to present their collections in a digital setting via LFW's online platform, presenting videos that encapsulated the concepts behind their collections and the stories they wanted to portray within. Four particular themes for the collections that stood out this year is about touching everything from social movements to the development of virtual identities. Likewise, Kering has confirmed in its press release that it has a dedicated team at the management level to explore the opportunities and possible disruptions of the metaverse for its portfolio of luxury brands. The brand is trying its best to learn all the nuances of the new-age solution, and its web 3.0 will be a new way of expression for the brands and disruption if it becomes a scalable reality. Currently, the brand is testing three different scenarios, such as what are the new opportunities for product extension to the virtual World, including NFTs linked with real items; avenues for a new product category that may or may not be available in the physical world, and exploring new layers for services, approaches, and smart contracts, including digital IDs.
Bottom Line- To sum up the blog, new realities offer new ways to experience products and many fashion and accessory brands, and retailers are paving new ways for digital advancements in the market. Global leaders, such as Zara, are a great example and source of encouragement to formulate AR campaigns and strategize to revolutionize new ways to interact with customers. The bags designing software by iDesigniBuy help luxury houses to emerge as a dynamic label and stay up to date with its latest customization solutions along with digital features. These new characteristics are necessary to move forward and help brands make their customers happy and confident. Connect with us now! There is no consumer technology that can touch the level of excitement the metaverse has created, and it is for a good reason. The latest business model is a parallel reality consisting of the connected and interoperable world that has been brought to life with the help of augmented and virtual reality. The commercial activity underpinned by the blockchain can alter not just the way consumers shop but also the way we live. However, the technology is in its budding stage; therefore, it is a lot of room for exploration and opportunities to get the hang of how this technology will impact the fashion business. The 3D fashion software is a customization solution helping apparel brands and retailers understand how the new-age solutions will look and what methods they should adapt to thrive in the industry |
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