Like the classes, meetings, concerts are held online, and virtual gaming is gaining dominance in the global market, the fashion industry couldn't be left far behind to allow its customers to spend more time and represent themselves better. As customers become more tech-friendly and are willing to spend more time on virtual reality, apparel companies are witnessing more advancement of technology that allows them to let their avatars look the best. Working on similar lines is the tailored software solutions, an online customization solution that allows fashion brands and retailers to let their buyers design their clothes, including cuffs, patterns, fabrics, collars, prints, and many other things. The tool has built-in digital features that enable your consumers to preview the product before placing the final order. 3D Fashion Software Enabling Companies to Comply with Digital Trends The internet has transformed the way we live, work, and enjoy entertainment. The next step is in the virtual world is to blend our physical reality with virtual realities. The metaverse has been a big step for the internet evolution and eCommerce brands as it is the convergence of physical augmented, and virtual reality in a shared online space. The metaverse is a 4d version of our current internet, and it can be viewed as a new-age trend that will allow buyers to have a look from inside; rather than looking at one. And since we have been living in unprecedented times where novel digital business solutions are the only way to help us leap into the new era and transform the shopping experience for buyers. According to Enara Nazarova, founder of ARMOAR and The Digital Fashion & Art Club, the industry's traditional values will eventually stop its progress unless it adapts to the modern world. "Most students attending fashion schools today don't get an introduction to technical programs. It's time for the software to be recognized as an important complementary skillset of physical craftsmanship that will equip students to be more creative in their work and competitive in an increasingly digital world."
Digital fashion has survived in three chapters: physical, phygital, and digital. And as the fashion industry is becoming completely digital, the physical and phygital worlds are now moving to the metaverse. Phygital fashion means the digital fashion that results in physical pieces, while the physical and digital refers to the pieces that can be worn through augmented and virtual reality. The fully digital component is the virtual garments that are sold directly to an avatar, stored in a "metacloset." Most of the fashion world's investment in the metaverse has been through video games which have helped brands to form warm relationships with Gen Z. For leading and emerging fashion houses, virtual gaming and character dressing seems to be a relatively easier way to engage with customers, especially those in the fashion-savvy gaming community and NFT holders. These people are eager to spend their money in inventive and disruptive ways. Additionally, the onset of digital platforms has helped brands to make more products that they have been reluctant to manufacture ever since the pandemic broke out. Marketing products through online platforms is exciting for creators as well because it allows them to explore their identity and unleash their imagination that they wouldn't be able to showcase in the physical world. It is a creative playground that has freedom at its zenith. Many leading companies, such as Balenciaga and Fortnite, have joined hands to design skins and other accessories, while Burberry and Tencent's have worked together for their Honor of Kings characters' skins. Most of these joint ventures also offer buyers a chance to get their hands on a physical garment, like an exclusive, limited-edition piece featured in the game. Just a few weeks ago, Mark Zuckerberg made these out-of-this-world ideas a reality when he previewed his vision for this new kind of digital world by changing the name of his 2004 social media company Facebook to his now 2021 joy and pride-Meta. Facebook's recent purchase of Oculus clearly displays that it will be growing its popularity in the coming years. However, this is just the beginning of our evolving fashion industry and how joining hands with technology will become the future of the internet and soon lifestyle. The metaverse is the next stage of incorporating technology into the fashion industry. It is expanding itself to digital fashion, social media, augmented reality, virtual stores, video games, and nonfungible tokens (NFTs). As a result, more leading brands are ready to dab in metaverse principles even before most people know about the term and its usage in the sector. The new-age technology offers new excitement about fashion and technology. Creators, designers, brands, and retailers have forgotten about manufacturing or designing hoodies or any other apparel that was displayed through ramp walk and would reach the market in the next months. And everyone would be following the same old tradition to modifying the original design and reselling it under some other name. Also, they don't have to keep seasonality, and even if they do, they can have the power to reimage the weather and seasons and unleash their creativity with better platforms and solutions. The appeal of the metaverse is the way avatars release a user from reality and transport them to a different world where they can push limits. And, the timing of the new technology couldn't have been any better, where most young buyers are pushing their limits, reviving old norms, and embracing new challenges and lifestyles. These virtual solutions offer them a podium to reflect and represent themselves as who they are and what they believe in. It is a perfect podium to express themselves in the virtual spaces. Modern consumers will always test boundaries in the physical world, and if they do the same in a digital zone, they will be in a better position to understand and represent themselves. The more chances they have to experiment with their looks through modern solutions is unmatched, and as a result, many buyers have started making changes to their physical wardrobes and appearances to reflect their digital avatars better. Digital solutions have paved a strong path in the fashion industry that brands and retailers are nervous about neglecting a community of future consumers. Typically, several big fashion houses have ignored customers outside their highly prescribed comfort zone until they necessarily have to. However, with the onset of new technologies in the industry, brands and retailers think it is far more convenient and profitable to engage with new potential customers. Platforms, such as Fortnite present fashion as an organic product on their platform, where the company can display all kinds of boundary-pushing collections and shopping experiences for buyers. For instance, this April, a creator named Lachlan staged a virtual fashion show, in which a giant sock monkey hopped on a pogo stick, a banana wore a tuxedo, and a player dressed as Guns n Roses guitarist Slash, only with a chiselled jaw and a chunky blonde bob. The fashion show instantly became a huge hit, because of which other leading names in the fashion sector had to step up and game up to take formal advantage of the fandom. Likewise, the clothes designing software, a customization solution, helps apparel brands and retailers make the most of the digital trends and opportunities available and boost their sales. The tool has digital features that come in a mobile responsive layout, thus, enabling your customers to select, customize, preview, and purchase products through mobile. 3D Fashion Design Software Helps Paving Strong Digital Path Moving to meta shouldn't be an impulsive decision. Any leading brand or apparel house that wishes to incorporate it into their business model must carefully understand and think about why they need the technology and strategy to implement it. They should also think and search for answers that show what brands can become when they adapt metaverse? What might it translate into? What and how they are going to market their brand, collections and determine their growth options. However, the flip side of the coin is that they won't be able to expand their business if the brands were to refrain from accepting the new reality in the form of meta as it is the sure-shot way to keep their legacy status or be top of mind if they do not engage the community that already inhabits these spaces. A company that has truly embraced these spaces is Fabricant who was an early adopter and has worked alongside Cryptokitties to design the Iridescence dress. It was the world's first digital-only dress that was later sold in 2019 for $9500 at an auction. The technology-driven dress was based on blockchain that was created digitally using real-life materials, hoping its real-life version would exist one day. The digital fashion space has only increased for the brand since the auction, and in some cases, it was also used in a protest. Carlings, a retailer brand, released its "The Last Statement T-shirt," which can display various political messages through a phone but remains plain to the naked eye. Similarly, on Instagram, one may come across the posts of various digital models and influencers. One of the most noticeable faces is Miquela Sousa, who often posts Tik Tok videos or Instagram posts of her "life" in branded clothes. Brud, an LA-based startup, manages an avatar and specializes in artificial intelligence and robotics. The teenager has over two million followers on Instagram and a combined 1.5 million streamers on Spotify for two of her pop singles. Some observers in the fashion industry believe that Brud is planning to move Miquela from Instagram to a Brud-built social network where anyone can create and utilize their very own CGI model according to their needs. This would mean that companies armed with Brud's technology would no longer need to hire influencers for their products but create one instead. Moreover, as the fashion industry is becoming more entrenched in the new virtual spaces, such as metaverse, its core buyers Gen Z and millennials, are spending more time playing, shopping, and socializing, enabling brands to realize their full potential. In the last two months, since the increased use of metaverse in the fashion sector, leading apparel and gaming companies, such as Balenciaga and Fortnite, have announced collaborations to boost digital fashion collections and physical activations. Since the beginning of 2021, sales of NFTs have dramatically risen to $10.7 billion in the third quarter from $1.3 billion in the second quarter. Likewise, Dolce & Gabbana announced this September that it had sold at auction a nine-piece collection of digital NFTs, or nonfungible tokens, or the equivalent of nearly $5.7 million. In a nutshell, the digitization of the fashion industry is beginning to unfold various twists and turns and ensures that apparel brands embark on a strong digital path. It will be interesting to see how industry's future path paves, and clothes that have always been meant to be worn in real life can be transformed into rendering images to sell or market a collection. It will be a mammoth task for apparel companies to turn original fabrics into pixels and deliver a credible sense of touch through new realities and solutions. However, if these brands and retailers have the support of tailored software solutions by iDesigniBuy, they will be able to make fashion a more immersive experience. The tool's customization and digitization path offer an edge over the others and an advantage of creating entire eco-friendly apparel. If you are willing to stream in the new wave of the metaverse, Connect with us now! |
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