The future of fashion is all about the customization that will range from prints, colors, apparel to wear, and size and shape that suits buyers. The customization trends and advanced technologies, such as artificial intelligence, augmented and virtual realities, are reshaping the way people perceive the fashion industry. Likewise, the web to print software solutions allows brands and retailers to tie digital printing, new technology in the form of customized and digitized solutions and enable your buyers to recreate and reimagine their fashion products. They can add or print text on t-shirts, shirts, blazers, jackets, jerseys, backpacks, shoes, sneakers, belts, and many others. Buyers can also visualize the product they have designed so that they know what they are buying and return it to your website when they want to purchase any fashion item. Web to Print Software Offers Sure Shot Ways to Expand Ecommerce PresenceUsing digital printing technology in the fashion industry has been a dream for a long time, and it is not so far away when most leading and budding brands and retailers will incorporate the technology. Last year, the global custom apparel and t-shirt market was estimated to be $3.64 billion, and between 2021 and 2028, it is set to grow at a CAGR of 9.7 per cent. The Asia-Pacific region accounted for the most significant share in the market's growth in 2020 as it contributed to about 37.6 per cent. Many experts believe that the rise in the fashion sector in the region could be attributed to the fact that counties such as India and China are witnessing huge traction towards eCommerce. In North American countries, the US and Canada, the demand for t-shirts have always been high because of the popularity of outdoor sports. Thus, many fashion houses and textile printing companies seek opportunities to explore their collections and services to a broader audience in the coming days. Customized printing fashion items seem to be a great option for doing business as more buyers are interested in purchasing apparel or any accessory product that displays their fashion sense. Personalized clothing is also becoming increasingly popular as a fashion choice because everyone wants to feel special. Also, the printing industry has helped several people to voice their opinions and compel governments and even some brands to hear them out. Custom-made apparel and other items are often used to share slogans to raise awareness among others regarding social issues, such as social distancing, wearing a mask, fighting racism, and many others. During the pandemic's peak, the fashion industry observed a sudden rise in eCommerce purchases, which also drove many big fashion houses to provide online shopping. Several emerging clothing brands have begun to sell custom printed apparel that allows buyers to stay in touch with their fashion sense and feel comfortable at the same time.
Clearly, the niche industry is only going to grow from here. Although it does require some investment, a top-quality printer or fashion-tech company is worth the money if you want to venture into this business. In the next section, we shall explore how implementing a printing solution in your business model will help you to boost your online sales and improve your presence across various platforms. Let us dig in a little deeper to know how installing customized printing tools can help spur and expand business: 1. Fulfilling the Rising Demand for Brands and Visual Presence Ecommerce is an intensely competitive market where thousands of companies launch every year and struggle to stand out and make their place in the market. Therefore, having a customized printing tool allows brands and retailers to stand out from the crowd and promote their services and solutions. Through these novel technologies, they can place a logo, company name, and other relevant information for promoting a brand without extensively marketing for the organization. Wherever the buyer goes, people will notice the brand on the product, thus, helping brands and retailers gain valuable attention. Additionally, when a company invests in digitally fashionable, well-fitted apparel and comfortable accessories, people will be happy to purchase from you and reduce the cart abandonment ratio. In the western world, fashion companies have better opportunities to sell personalized apparel as the fabric printing business is picking up its pace in the market there, and brands can fulfil their branding requirements. Let us take the case of Ralph Lauren, a leading name in the fashion industry that has decided to use textile coloring technology to let shoppers have the blank slate of cotton polo shirts dyed in-store. Chemicals giant Dow, a major player in textile dyes, has been working with Ralph Lauren on new processes for cotton dyeing that reduce the use of chemicals, water and energy intensity. Ralph Lauren has introduced a great marketing strategy to entice buyers and promote its brands; many times, we have seen buyers complain that they wanted a particular product, but they didn't like the color. But with coloring options in their hands, buyers are more likely to buy products because they now give them their flair. Also, with the rising use of social media, they can help spread the word for your brand, and a solution may be coming sooner than you imagined. 2. Attracting Audiences Across the Globe Before social media, television and movies were big things that would start a trend, and people would blindly follow them. Shows, such as The Big Bang Theory, Game of Thrones, Suits, and many others, have had massive fan followings, and people would also dress up like them. But with the help of printing solutions, you can let your buyers blend the two styles; if they want to take inspiration from Sheldon's character, they can do so and mix their taste to the apparel or any product stand unique. Stylish apparel featuring characters, logos, or quotes from these shows will thus sell like hotcakes. The purchaser can choose a print design and background color, font color, font size, and so on, making it a genuinely personalized t-shirt. All you need to do is ensure you have multiple vendors that sell print-ready customizable templates on your apparel printing store. And one such fashion-tech solution is web to print online designer, which allows fashion brands and retailers to offer templates and raw designs to their buyers. Customers can lead from there and add text, prints, images, or even change the fabric's colour, give it a new look, or modify it in whichever way they like. They can also visualize the product they have designed through 3d technology and give a final yes before placing the order. The customization process through the tool is straightforward as it has a user-friendly interface enabling buyers to design their products within seconds. 3. Boosting Team Spirit Teams are an integral part of making any process successful, and boosting their morale is even more significant; therefore, many fashion and accessory brands have recognized the importance of building a strong company culture that boosts employee morale. Offering customization solution that acts as an extra emotional bond with the company. When team members wear apparel specifically designed to boost their confidence and show support for all the hard work they have put in to make the project successful, they feel an extra sense of loyalty to the brand they are part of and more camaraderie with their teammates. Brands and retailers should use these strategies to look after their employees and tap customers who are in great need of such tailored tools. 4. Enabling Long-term Customer Loyalty Thanks to the wide availability of choices, it is a lot easier for buyers to browse various brands and retailers on the internet. They can compare the prices, product lines, other services, their attitudes, and the list goes on. In the digital era, where it is extremely simple for customers, it is extremely challenging for brands to grab a buyer's attention or hold on to that attention. They need to constantly introduce new collection lines, new solutions, think of new themes, and many other aspects. Therefore, these gaps that arise between a brand and its customers lead to less loyalty. The best way a brand or any designer can get their audience to stick with them is by offering a top-notch experience for them. Many brands respond to this by providing customized printed products, such as cups, mugs, t-shirts, bags, and others, as a freebie with a minimum order value on their websites. This ensures that brands want to extend their personal touch to their buyers than merely relying on marketing emails and helps the customer feel special. 5. Incorporating Off-The-Clock Marketing Providing customized printed fashion items allows manufacturers and retailers to get rid of round-the-clock marketing and constantly bombarding customers' phones with SMSs and emails. When they know they have a store or a website that allows them to personalize their products and trusts and empowers them to unleash their creativity to flaunt it to the world, they are most likely to share your brand value and tell their friends and family members about your products. Hence, you only need one job, and that is to implement the correct digital strategy, and the rest of the job will be done by your services and customers. These techniques also brand owners and designers to think about the other relevant business problems and seek solutions which they otherwise couldn't do because of heavy marketing strategy. Additionally, investing in a customized solution guarantees higher returns; it is better to implement them now. Moreover, customization and fast fashion are changing their landscape since the pandemic was declared as individual shoppers adopting more than one way to purchase a product in the shopping narrative. The size, shape, color, and gender are a matter of great pride to people, and they want to be associated with inclusive and diverse brands. Levi Strauss & Co. CEO Chip Bergh has said the traditional sizes will be a thing of the past in fashion as 3D body scanners and camera technology, combined with much faster manufacturing, will allow retailers to make clothes a unique fit for each person. Thus, they won't need to run heavy ads on various platforms to promote their collections. The post-pandemic conversation in the retail sector is now all about selling experiences, and who better than your loyal customers to do the honors. The extended lockdowns have already stressed people out; now, its brands' turn to offer something exciting and accelerate the pace of implementing digital solutions to do business. 6. Promoting Sustainability People have become more environmentally conscious and want to protect the planet and its diversity, and using customizable solutions is the best way to attain the target. Brands and retailers can allow their buyers to use their customized products to spread awareness about the environment and how we should protect and control it. Fashion houses have been a part of the problem for a long time, and now is their chance to redeem themselves and become a part of the solution instead. They can fight the climate change crises and wastage issues by selling designs that are made from recycled or minimum-waste material. If you can sell such apparel on your eCommerce store, that would be great for your CSR initiatives and sales! The printing industry was one of the biggest contributors to environmental pollution. They would continuously change the design of fabric and its texture, and all of these processes would negatively impact nature. The retail industry has a scope to improve and an issue to address by using a digitally-driven technology or dyeing innovation. The novel virtual solutions, such as 3d printing and real-time order placement platforms, can help in faster communication for designing and manufacturing a product. For decades, fast fashion was enticing for buyers, but as they have become more aware of their wrongdoings, they want to turn over their wardrobe that is eco-friendly and ethical. And many fashion brands are realizing their mistakes and ensuring that the underlying processes used to produce pieces require fewer resources and energy. And giving consumers more reason to come into stores — and potentially spend a long time waiting for a custom item to be finished, leading to possibly even more purchases — means more consumption. Wrapping Up- In a nutshell, the fashion industry is in safe hands. It has already commenced installing the latest printing solutions that boost their online marketplace and caters to the environment's needs. Similarly, the web to print software solutions by iDesigniBuy allows fashion and accessory brands to bank on the latest and relevant virtual and customization platforms and fuel the popularity of your business. Connect with us now! |
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