In the digital era, customers already know what they are looking for, and if ever they encounter a situation where they are a little confused to understand what they should be doing, personal shoppers can help savvy customers to find it. On the same ground, a customization solution such as bags design software can help accessory and fashion brands let and help their customers bring out the fashion designer in them. It allows them to create new fashion trends from a collection of designs available on brands' websites. This is the golden opportunity for brands and retailers to meet the dynamic demands put forth by customers. Bag Design Software Allows Fashion Brands to Gain Momentum in the Accessory MarketThe pandemic has been a blessing in disguise for many industries, and the fashion sector is no different. It has allowed brands and retailers to penetrate in domains that were earlier unthinkable; however, as more brands have begun to embrace new technological shifts in the retail sector, the landscape for consumers goods seems better than it has ever been. Recent innovations for enhancing the shopping experience, particularly in the personal shopping space, have helped brands rebrand themselves and transform the concept of service. While some experts have commented on the little margins that fashion companies will get for their businesses to succeed, modern technologies will have their backs to help scale businesses. Several personal shopping start-ups look forward to capitalizing on this opportunity and preparing themselves for the long term race. These changing dynamics are believed to be the future for luxury. For instance, Sourcewhere, a personal fashion sourcing platform, is one the biggest entrant in the fashion world has swiftly adopted the fast-evolving and competitive personal shopping sector. The store was created by the former employee of Net-a-Porter and Mytheresa and was launched in Europe and the UK. It will now enable users to request luxury fashion items without paying any fee, as the commission will be taken from the seller on the total order. Users receive a "match" pop-up if a personal shopper within the platform is able to source the desired product. The personal shopping platforms are succeeding in the fashion market because the sourcing capabilities of in-house personal shoppers are usually limited to the in-season stock and brands they carry. This is happening because today's buyers don't want to be isolated from brands and retailers' designing to marketing processes. They want to be more in control, and consequently, brands need to be as fluid as they are in their offline stores to succeed in the online marketplace. Similarly, the bag design software online software helps accessory brands and retailers to mold their business models as per the demands put on by customers by letting them customize their backpacks, purses, handbags, and other types of bags. These shifts offer numerous new opportunities for independent personal shoppers, and the below pointers will help fashion and accessory brands to tap on these avenues and flourish in the market.
Here are the new factors that help fashion houses to gain momentum in the fashion industry: 1. Using Social Media Content The biggest challenge for any fast-fashion retailer is that many buyers are unable to access collections and pieces. They are always frustrated with trawling through search engines and setting "back in stock" alerts; therefore, offering a platform that bridges the gap in the market enables a faster and less frustrating way to shop. These platforms have their database of suppliers, ranging from a boutique with archive pieces that are not sold along with the new collection lines available on the shop floors. There are cases where these are not even available to store associates and trusted vintage collectors. The competition among the personal shopping platforms is intense; for instance, Threads Styling has evolved from a personal shopping service in 2010 into a broader social and chat-commerce platform. According to recent reports, the e-tailer has been about to double its revenue since the start of the pandemic. The UK-based company's primary strength is derived from its social media content, which drives over 50 per cent of its sales. As more brands launch their eCommerce sites, the competition in the online marketplace intensifies, and accessory brands are in great need to reposition themselves at the intersection of social networking and let the eCommerce give it an edge. Accenture forecasts that the social commerce industry is expected to grow three times as fast as traditional e-commerce, topping $1.2 trillion globally by 2025. 2. Virtual Connection Between Buyers and Store Associates Ecommerce leads to an extremely cut-to-cut competition; therefore, brands can learn a lot from the entrepreneurial energy available in the market. For instance, Michelle Goad launched the PS department as a single messaging app to connect in-store sales associates with customers. These apps will help buyers look for specific products. This phenomenon has evolved over the last few years and helped many successful businesses connect with over 10,000 sales associates employed at over 100 retail partners, such as Net-a-Porter and The Webster. Many leading brands have acquired the same trend in their business models to build one-on-one relations with customers. Direct connection with buyers also enables brands to understand customers' mindsets and accordingly plan their social media strategy that helps them reach a wider audience. The Ball is in Your Court- It is understandable that revamping the entire business model is a daunting task to begin with, and it can't happen overnight. However, if accessory brands and retailers carefully understand and analyze their audience and market scope, they will conclude that there is nothing better than offering personal shopping platforms to customers. These strategies enable them to connect with buyers directly and meet their demands. Likewise, providing customization solutions, such as bags design software by iDesigniBuy, enables fashion companies to personalize the shopping experience for their buyers and meet their requirements to satisfy their fashion quest. Connect with us now! |
One Stop Destination to get Product Design Software/Tools for any Personalized Product
Archives
July 2022
|