It takes more than a virus to plummet the usability and people's interest in purchasing footwear. Shoes have been in demand even when the pandemic was at its peak, and more buyers have found themselves inclined towards physical fitness. And to help footwear brands to increase their sales, here is custom shoe designing, a customization solution that enables your buyers to design their shoes in whichever way they like. It empowers brands and retailers to understand customers' creativity and fashion sense and enable them to stand out from the crowd. The tool helps companies enhance their buyers' shopping experience by letting them preview the designed product in 3d technology before they head for the final payment. Custom Design Shoes Helps Brands to recommunicate with CustomersIn the past year, we have seen the launch of timeless classics and classy vintage footwear models that have provided us all with designer and funky sneakers from a wide variety of brands. The footwear industry has been a witness to several collaborations with leading and budding designers and has wowed the world. By 2022, footwear companies should be better prepared to observe some radical, sustainable, and digital moves that will further boost sales. In the current blog, we shall highlight and share the hottest news from sneaker scenes and new trends that positively remould the accessory sector.
Below are the factors and elements that help footwear giants and other budding companies to leverage the recent trends in the accessories sector: Venture into New Markets The fashion industry has always dominated the western market; however, in the last few years, many luxury companies have noted that the eastern market offers tremendous opportunities to grow. Many avenues on this side of the world have remained untapped; therefore, not many leading companies were able to gain a strong foothold in the side of geographical location. A recent study by Bain & Company suggests that despite mounting global social and economic challenges, China's luxury goods market finished another year with double-digit growth, with some brands exceeding a 70 per cent increase. According to the Company, the primary factors that drive the eastern market amid uncertainties include the duty-free boom in Hainan, surge in digitization with online sales increasing up to 56 per cent. These factors indicate that the market will continue to rise and contribute to shaping the post-pandemic luxury sector. Despite the luxury fashion and lifestyle category rising online at nearly 80 per cent of YTD in November last year, its online penetration only reached about 10 per cent. Bain and Company predict that the fashion and accessory brands must be better equipped to witness the progressive reopening of the international level, with implications on pricing harmonization across geographies. In the short term, it expects 2022 will produce low double-digit growth for personal luxury overall. These statistics offer extremely optimistic opportunities for fashion and luxury brands to capitalize on and flourish in the business. Therefore, the leading name in the footwear industry, Asics, has teamed up with cult European outerwear Kassl Editions to craft 30 pairs of its GEL-1090TM sneakers to be raffled, which will be used to support mental health charity. The partnership is a continuation of the Asics Crafts for Minds programme, which aims to reinforce the craftsmanship and attention to detail that goes into creating long-lasting products with purpose, and the Kassl Editions x Asics sneaker is limited to just 30 pairs, available in two colors, white and green. Similarly, the customized shoes online enable footwear brands and retailers to let their buyers explore the fashion designer to select, design, and preview the customized shoes in 3d. Since it comes with a mobile responsive layout, it is easier for shoppers to customize their shoes while sitting at home and ordering products from brands in real-time. Seek New Business Opportunities The fashion business has become extremely monotonous in the ways it operates. Many leading giants in the luxury domain have been using the same age-old strategy to win over their customers. But as they change in time calls for change in strategies, and therefore, brands must rely more on other marketing techniques that can spread the word. For instance, footwear retailer Kurt Geiger has expressed new plans to open a number of UK stores this year, following a variety of charity initiatives by the brand throughout the pandemic. Generous charitable donations and activations, such as NHS donations and discounts for health care workers, have won favor from global shoppers and aided the retailer in garnering a cohort of new customers. Additionally, Kurt Geiger's retail-centred approach is also backed as many landlords have become a lot more friendly with a decrease in rents and other elements that have helped in the recovery of physical retail. Its ambitious plans to open up one new store every month in 2022, which means around 13 to 15 in a year. Its top management believes that the more physical stores we open, the higher sales. These are not mere bogus optimism; the brand had statistics to suggest that recent sales recovery has risen to 80 per cent of pre-pandemic levels. Closing Comments- to conclude, it would be appropriate to suggest that fashion and luxury brands and retailers have come a long way. The recent changes in the footwear sector suggest that there is no dearth of opportunities for brands willing to take some risk and revamp their business models. The custom shoe designing by iDesigniBuy enables footwear companies to adapt to the latest trends in the market. Its robust business solutions aid footwear business firms in exploring the market's hidden opportunities. Connect with us now! |
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