The pandemic has rapidly accelerated the shift from store-based retailing to eCommerce, and this shift has been phenomenal, especially in the apparel and footwear industry. This evolution continues to help the fashion industry continue its exploration and experimentation even in the post-pandemic era. The boom in eCommerce is exponentially high that many apparel brands are fully prepared to venture into the digital era and entice their buyers. The custom t-shirt design tool is a customization solution that expedites moving to the online marketplace and helps clothing companies stand tall in the digital space. Custom T-Shirt Software Paves Path for Digital TransformationWhen Facebook was rebranded as Meta and showed its commitment by investing billions of dollars in building the metaverse, the fashion industry saw the rise of a new era. The immersive future state of the internet has provided a natural environment for digital assets like digital fashion and avatars. We have seen in the past months; leading fashion companies have joined forces with gaming giants that have span digital fashion collections and physical activations. In 2021, sales of non-fungible tokens (NFTs) had dramatically risen to $10.7 billion in the third quarter from $1.3 billion in the second quarter. It is not that moving to the digital ecosystem was a sudden move, the apparel sector saw it coming, but many of its leading names were reluctant to change and make a way for new trends. And when the pandemic hit the world, the sector was caught off-guard, and, therefore, many fashion brands around the world are already grappling with the existential implications of the digital revolution. Let us explore various benefits digital assets bring to the table for the fashion industry: 1. Helps Clothing Brands Create More Engagement The latest digital assets have helped the clothing domain create more engagement with customers, especially with the NFTs, which has offered authentic ownership and drove away scarcity that helped increase the utility and value of digital assets. For instance, Obsess, an experimental eCommerce platform, has incorporated digital technology that makes shopping more accessible and navigable for a wider audience. The platform has worked with Tommy Hilfiger, Dior, and Charlotte Tilbury has created a buzz in the fashion industry. Likewise, the t-shirt design maker online offers a customization platform for apparel brands and enables them to create a 360-degree virtual store. It helps their buyers design their t-shirts and other garments using 3d technology and provide a super engaging experience. The virtual shopping store can be created in a short span and empower brands to completely capture a physical store and make it virtually accessible for those who would be unable to visit otherwise Many leading brands are launching their version of these digital spaces to entertain their buyers. Consider the case of Timberland, which has launched TimbsTrial, an immersive, gamified digital experience that takes its fans on an "epic journey" through its past, present and future. The original yellow book called "Timbs" is at its core, which offers immersive experiences and invites consumers to relive the biggest moments of Timberland's history through unique and brand-defining chapters, from New York to Tokyo, London to Milan. TimbsTrails was developed in partnership with global digital innovation agency R/GA and will launch initially in the UK and US, with other countries to follow, added the brand. The brand intends to create a link between the metaverse and the real world.
2. Supports Sustainable Moves Eco-friendly measures are key for any clothing brand that wishes to take the fashion industry. Recently, many fashion companies adopted more sustainable measures and have digital technology at their disposal; they have better chances to get away with the "fast fashion" and "most polluted industry." Digital technology allows their shoppers to preview and select a design as a prototype, and if they like it, brands can go ahead and manufacture it. Thus, helping fashion brands to reduce their overproduction problem. Additionally, in the virtual spaces, brands can charge more because by producing less, they will manufacture a high-quality product purchased from a responsible source. For example, Stella McCartney has decided to give a makeover to Minnie Mouse by swapping her traditional red polka dot dress with a custom blue polka pantsuit made from responsibly sourced fabrics. The look will debut in March to coincide with Women's History Month, added Disneyland Paris. Disney and McCartney will also collaborate on a unique Minnie Mouse T-shirt, which has not yet been revealed, to coincide with International Women's Rights Day. The limited-edition T-shirt will be inspired by the Disney movie Fantasia and will be available online and in Stella McCartney stores from March 8. Likewise, luxury retailer Browns has collaborated with Martine Rose, J.W. Anderson, Bethany Williams, Phipps and Robyn Lynch on an exclusive capsule of conscious T-shirts inspired by what they are grateful for. The collection will be called 'Gra-T-tube', which is an exclusive capsule collection by Browns, and each designer intends to highlight a different way for fashion to be produced and consumed consciously. From using organic cotton and non-toxic dyes on garments to featuring recycled polyester labels and recycled paper swing tags and using natural enzymes and a transparent supply chain in LA. Closing Comments- To summarize, the fashion industry is in the middle of major digital transformation, changing the nature of its traditional processes and helping apparel companies achieve much faster results in terms of revenue and sales. The more garment companies accelerate their digital transformation plans, the more they will be able to explore new and emerging technologies to become more innovative in both products and customer experiences. The custom t-shirt design tool by iDesigniBuy enables apparel brands and retailers to capitalize on these latest digital trends and stream higher in the virtual space. Contact us now! |
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