As the holiday season approaches, retailers and brands can still feel the impact of COVID-19 and the other complexities regarding the evolving market landscape. People have been purchasing products online, and as a result, we can see the boom in online shopping. However, since they have been stuck at home for a long time, they want to step out, meet friends, and shop at malls. Thus, it makes it challenging for brands to anticipate future buying trends and where buyers finally get what they have been looking for. We have a solution that makes it a lot easier for brands and retailers to sell their products online or offline. Our 3d clothing design software, customization and digital tool can be installed on a company's website and in-store and allow your buyers to customize their shirts, pants, jeans, suits, blazers, t-shirts, and many other products. Since it has built-in digitization, it enables buyers to preview the product as they customize it before placing it for the final orders. It also empowers them to make minute changes even in the product and make changes in it. Garment Design Software Provides Solutions That Help Capitalizing on the Holiday Trends The new season brings new and fresh trends for buyers, and since the coming period is full of celebrations with festivals, such as Thanksgiving, Christmas, and New Year, fashion lovers will be seeking opportunities to buy apparel from. This year, buyers were captivated in their homes while some had the opportunity to step out to buy products. However, for most periods, international flights were not allowed, restricting people's travel to places to purchase products. Therefore, companies have adopted a hybrid model that enables them to display their collections via online and offline stores. Many experts see an exciting and interesting mix of old and new trends intertwined to form new and fresh looks this season. Apart from this, the supply chain shortages compel buyers to shop from various multi-channels to ensure they find a product they have been long looking for. Besides, the advancements in technology equip customers with better opportunities to shop on mobile and via social media and to preview items in nearby stores while browsing online, or vice-versa. Shopping journeys can now involve an average of nine different touchpoints, and this will be the key trend this holiday season as consumers look for inventory both in America and across other Western markets. Hybrid shopping and supply chain disruption indicates that retailers and brands need to be more flexible to accommodate any changes in the apparel industry. The stakes will be higher during this year's holiday season and will find buyers with pent-up demands as pandemic restrictions have reduced considerably in the last one year. Online shopping has grown as several in-stores remained shut and saw lesser customers that were willing to come to their store for shopping. According to Salesforce predictions, this holiday season, online sales is anticipated to rise to 7 per cent from last year to reach $1.2 trillion, especially in November and December. Reports from Forrester suggest that one-quarter of US online buyers and one-fifth of UK shoppers are expected to spend more. These all bring good news to apparel brands and retailers, but they have to face grave concerns regarding the supply chains. Though they may have ample opportunity to sell, they have limited opportunities or products for sale, which could drive the shopping behavior. Thus, the entire apparel industry needs to revamp the stores' roles and boost social shopping else the overall holiday season would be sprawled. Last year, fashion brands and retailers were struggling to get the products at the doorstep of customers because they were overburdened with numerous packages in comparison to the carriers. However, this time, brands have been able to cross the first mile by getting through the port into the domestic supply chain. For the rest of the journey, they need to adopt solutions and strategies that will help them foster in the fashion industry and help buyers shop from various omnichannel touchpoints. Here are a few factors they need to consider while offering products through several virtual and offline touchpoints: 1. Online Shopping Ensuring Transparency Ecommerce these days is less fixated on special days, such as weekends or Cyber Monday. They are more focused on delivering the product, and post 18 months of delayed deliveries and anxieties about inventory level, fashion brands and retailers are more likely to focus on transparency. According to a survey by Narvar, 35 per cent of US shoppers are less likely to make a purchase if they are unsure about the items' arrival, and it is one of the most significant customer experiences. Therefore, brands need to bring their enhanced shopping solutions and services to make sure they provide the gifts and products customers want. Google and other search engines have actively helped customers get what they want. Many experts believe that consumer search activity is a good indicator of what the market is doing. It also shows public interest and purchases intent, which helps advertisers invest in these trends to boost their sales. Some of this early search behavior is influenced by last year, when the massive surge of Covid-influenced online shopping led to shipping delays. This year's version of those delays has been related to concerns about supply chain bottlenecks, and retailers have been leaning into earlier promotions to lessen the impact. According to Adobe, Cyber Week in the US market will account for just 17 per cent of the holiday season's eCommerce. Thus, giving good reasons to buyers to start shopping earlier. Another factor contributing to declining online shopping during the cyber week is the rise of "out of stock" messages by 172 per cent. This trend is majorly seen in the apparel segment because of supply chain issues. However, our clothes designing software allows brands to boost their online and offline sales while ensuring zero disruption in their supply chain as we offer robust and latest customization solutions. These solutions, along with digital features, allow your buyers to design a wide range of apparel, including shirts, trousers, t-shirts, jerseys, coats, jackets, hoodies, and many other clothes. It enables them to add any print, text, and novel design they might have come across. Since brands and retailers receive orders from buyers in real-time and have to manufacture precisely in the ways customers have asked them to, there are fewer chances of any supply chain mishaps. Additionally, it also allows buyers to change the fabric, style, buttons, cuffs, and many other minute details in clothes. Thus, it also ensures transparency among buyers and apparel houses as they both know what needs to be manufactured and provide a win-win situation.
2. Stores and Ecommerce Working Together As people have the opportunity to step out, socialize, shop, and eat, why would they still be more inclined towards eCommerce. Thus, this brick-and-mortar store will have a more crucial role for customer research and fulfilment, and therefore, brands and retailers need to re-imagine their stores and their associates. According to Salesforce, 60 per cent of all digital sales globally will be influenced by visits to physical stores this season. Thus, it also offers them ample opportunity to innovate and offer out-of-box services and solutions to buyers. This metric will now reverse the historical measurements and track the digital channels that influence in-store purchases. Now, online sales might also be fulfilled by store inventory through buy-online, pick-up-in-store (known as bopis), kerbside pickup, store delivery (products delivered from nearby stores) or ship-from-store. Shopify has found in its researches that one-third of the US shoppers are willing to visit a physical store to see an item before buying it, and this is especially true for shoppers below the age of 34 years. Additionally, a study by Forrester revealed that the vast majority of customers prefer to check the local inventory online before they go to the store to complete the purchase. According to Sensormatic, 42 per cent of US shoppers will use BOPIS, which is up by 9 per cent since the last year, while 44 per cent believe that they will use kerbside pickup, an increase by 12 per cent in 2020. In fact, Shopify believes that kerbside pickup is most popular with younger Black Friday and Cyber Monday shoppers, and it is also on the rise among shoppers over the age of 35. According to Adobe, 40 per cent of all online orders in the US in the two days right before Christmas Eve will be kerbside pickup. The online marketplace has already placed its role in boosting the economy for the fashion industry, and in the coming days, Salesforce anticipates that we shall witness a decrease in the delayed packages by 94 per cent due to enhanced and improved logistics and kerbside pickups. According to the company, only five million packages are expected to face delays in the US. Last year, in the five days leading up to Christmas, retailers with the ability to fulfil orders from stores saw 60 per cent higher revenue growth than those that didn't. 3. Social Commerce Emerging as a New Touchpoint New touchpoints, such as social commerce, video commerce, and mobile commerce, are rising, especially for apparel brands that rely on technological platforms. According to Adobe, smartphones that account for 42 per cent of overall revenue this holiday season will be up by 5 per cent compared to 2020. On similar lines, Salesforce anticipates 30 per cent growth in eCommerce traffic from social referrals. Platforms such as Pinterest, Instagram, and Facebook have already announced their shoppable programmes during this holiday season. Pinterest has launched its Pinterest TV that will feature a series of live and shoppable creator-led episodes. Every Friday, discounted products from All Birds, Crown Affair, Melody Ehsani and Outdoor Voices will be displayed in a live-shopping setting. Instagram has planned a series of Live Shopping events and discounts, housed under a "Holiday Picks" heading in the Instagram Shop tab along with gift guides and a virtual holiday market-style series. In fact, creator commerce platform Spring has partnered with Instagram to pay creators 100 per cent of profits this holiday on products sold through Instagram. Since early November, Facebook and Instagram have been hosting daily live shopping streams from brands, like Benefit Cosmetics, Macy's, Paintbox Nails, Tanya Taylor, Ulta Beauty and Vuori, incentivizing in-app purchases with 20 per cent discounts and free shipping. Additionally, YouTube is hosting a week-long live shopping event starting next week, tied to holiday gifts. However, many experts are doubtful whether video shopping will be a hit or not during this season. This is an exciting time for consumers as they are still undecided about what trends they will be adapting to, and social platforms and commerce will groom them to adopt new purchasing behavior. Wrapping up- The facts and statistics mentioned in the blog indicate the apparel industry has enormous opportunities, and if brands and retailers wisely invest in the upcoming trends, they will be astonished by the ways their business has taken off. iDesigniBuy offers 3d clothing design software, a customization solution that can be installed on a company's website and in-store and allows fashion brands to flourish. We provide relevant and latest virtual solutions that help companies adjust to any new trends that emerge in the coming days. Connect with us now! |
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