Are you struggling with the conversion rates for your online apparel manufacturing business? Does your potential customer fail to get turned into an actual customer? Have you ever wondered why the customers who are attracted to your online store fail interest eventually and end up exiting your website without making a purchase decision? Yes, these are some of the grave issues faced by apparel brands these days. According to Statista, conversion rate of online shoppers in the U.S as of 1st quarter 2019 is 2.88%. ‘The State of Fashion Ecommerce in 2019: Global Data, Trend and Insights’ reveals that the global conversion rate for fashion ecommerce on desktop was 2.44% and 1.32% on mobile during the last quarter, 2018. “Fashion retailers continue to steadily improve customer conversion rate, with a 21% increase over 2018. This can be driven by factors such as improvements in the usage of personalization solutions across the shopping experience.” Evidently, personalization is an engaging concept that drives conversion rates by enhancing the quality of a visitor’s experience. By establishing a direct relationship with your visitors, you can inspire them to make purchase decisions, thus broadening your sales funnel. Apparel Design Software: A means to increase the performance of your online sales funnel Apparel Design software is a tech-driven tool that empowers your business to offer distinctive outfits, thus keeping you ahead of the competitors. The tool integrates with your apparel e-store and allows your customers to design their outfits on their own. Inspired with the idea of personalization and customization, apparel design software is fully-functional software loaded with state-of-the-art features to help your customer through their online journey on your website. Customers landing on your website but leaving without buying; indicates that you need to incorporate innovative solutions to offer products that interest them and arouse a desire in them to take an action. This is how your online sales funnel should work and increase your conversion rates and profits ultimately. Apparel Design Software is the answer to all your queries. Let’s dig into deeper how can you offer customization and personalization to your customers using apparel design software.
Apparel design software impacts key metrics that determine the efficiency of your online sales funnel
Preventing leakage in the online sales funnel is crucial for higher conversion rates. In other words, it is essential to inspire customers to move down through the sales funnel. With apparel design software integrated on your apparel e-store, you can build a connection, win trust, and showcase that customized outfit is the best choice. This way, you encourage your customer to stay on the website, spend time in designing apparels, and order them. iDesigniBuy offers advanced Apparel Design Software that can help your brand to provide custom created apparels to cater to specific needs of your business. Contact experts today. |
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