Ever since the pandemic started, the fashion world has completely transformed itself and has undergone an overwhelming change. Technology and digitization are swiftly blending and manifesting their impact in the fashion industry. With virtual technology becoming the norm of the day, luxury brands, too, have made an online turn. The new-age technology is helping fashion reach everywhere and is made available online through applications and websites. The steady popularity of virtual fashion has come from its several benefits, such as cheap prices, good quality, and comfortable deliveries. Our bags designing software takes this notion further and helps luxury brands to expand their business and increase their customer base by letting their buyers participate in the designing process. The customization solution enables brands and customers to collaborate and seamlessly design bags, purses, tote bags, backpacks, and many others in a snap. The icing on the cake is its digital features that ensure the customizing process is transparent, and consumers can personalize and change the slightest design and preview it using 3d technology. Handbag Design Software Offers Solutions that Spur Online SalesThe pandemic has caused the fashion and luxury industry to face tremendous challenges, and it also had a silver lining because it accelerated the digitization in the fashion industry. These days every brand, including customized bespoke luxury companies that were traditionally and slow or resistant to adopting the technological shift, are now gradually making their move towards the online marketplace. A key factor that paved the way for digitization to become an integral part of the fashion world is the rising demand for sustainability and also the entrance of 3d technology. The emergence of AR/VR online try-outs and digital showcases are helping brands grapple with environmental concerns. There are many factors that offer lucrative opportunities to brands to spur their online sales and make themselves more visible in the market. We shall look at the various factors that enable brands to scale up their business in the blog. Here are some factors the prompt handbag brands to swiftly adhere to the changing trends in the market: 1. Sustainability and Digital Solutions Become the Essence of the Business Sustainability and ethical practises having been finally given their due credit and significance post the pandemic era. When the entire supply chain was disrupted and many accused brands and our lifestyle of causing the pandemic, it was an indication for fashion brands to move away from the traditional practices and incorporate sustainable models that balance nature while ensuring revenue inflow. Similarly, during the same time, brands and retailers also realized incorporating only sustainable measures can't solve the purpose; they have to mix it with technology. Hence, the world witnessed the amalgamation of digital technology and sustainability. Digital fashion is collaborative and creative. With 3D technologies and AR/VR options entering the fashion world, online try-outs and sampling have become an exercisable option. These technologies are now being used for sampling, try-outs, and digital showcases that help brands minimize their waste during production. These samples also reduce production costs, save time, and assist brands in decreasing their carbon footprints. People have been looking forward to this change, as modern solutions and eco-friendly practices are the two main pillars that are currently holding the entire fashion industry together. The mixing of science and ethical strategies has also put buyers in a position to determine what clothes and accessories they want to wear. Customized fashion has led the market to shift towards bespoke fashion and offered a space for buyers to voice their opinion and fight the traditional dominance of readymade brands in terms of market share. The shift is viewed as a future translation of increased market share for customized fashion. Likewise, the 3D bag design software, a customization solution, allows brands to let their buyers determine what they want. The tool offers them a platform to explore their creativity and display their fashion sense to the world. It also helps brands and retailers to stand out from the crowd as they can now provide unique designs to their buyers that were unheard of. Furthermore, the solution allows buyers to preview the product they have designed and make any smallest or biggest change in it, including style, fabric, and design, before heading for the final payment using 3d technology. These solutions help fashion houses receive orders in real-time and solve the problem of lengthiness and complexity in the buying process of customized bespoke clothing. Since the software can be installed on a company website and comes in a mobile responsive layout, it makes it a lot easier for your buyers to sit back at home, relax, and customize the product. Besides, it also substantially adds in enhancing the demand for customized clothing amongst the customers and will hopefully continue to add to it. 2. Artificial Intelligence Increases its Influence on the Online and Offline Stores Though digital technology has taken the fashion world by storm, and its switch is comprehensive, it is undeniable it will be able to evade the presence and significance of the offline stores completely and that they will still be an expectedly important part of the world tomorrow. With that being said, it is also prudent for brands, especially physical stores, to accept that artificial intelligence will continue to influence online and offline stores. It will help brands and retailers predict, plan, and promote fashion products while improving product availability and accurate deliveries. Working in the fashion domain means that brands, designers, and retailers have to constantly experiment and check whether their designed products are liked by the people or not. Additionally, they have to be on their best game to know what future trends will be and how should they avoid overproduction. These problems can be solved by using artificial intelligence, allowing brands and retailers to forecast trends and sales, understand consumer patterns, and predict their production levels. Consider the case of Google and Project Muze that showed the world how machine learning could be applied to fashion. Project Muze uses neurotechnology to make decisions on behalf of the consumer through their interests and personality. Amazon, too, innovated in this area as Israel-based researchers used AI to know if an item was stylish or dowdy. The tech giant has also used images to learn about a particular fashion style and attempted to create images from scratch. Seeing this huge success in the AI field, leading fashion brands couldn't hold themselves back and have worked with major tech giants to capitalize on the technology. For instance, Tommy Hilfiger had announced its partnership with IBM and the Fashion Institute of Technology to work on the project called "Reimagine Retail." They had used the IBM AI tools to decipher real-time fashion industry trends, understand customer sentiment around the products and runway images, identify and resurface themes in trending patterns, silhouettes, colors, and styles. Moreover, another leading digital native brand, Stich Fix, also used the AI-driven fashion with "hybrid design" that was created by algorithms to identify trends and styles. These trends incorporated are the ones that were missing from the Stitch Fix inventory and technology in suggesting new designs based on combinations of consumers' favorite colors, patterns, and textiles. 3. 3D Scanning and Printing Offer New Avenues for Business Growth As technology is advancing and brands are becoming more comfortable using it, they are ready to explore new solutions that can help them open up new avenues for business growth. Using 3d technology for scanning and printing can help them produce goods on demand and create new avenues for customization. Many apparel brands, such as the Ministry of Supply, have used similar technology to create customized knitwear and manufacture a customized blazer in just 90 minutes. These techniques can also be used in the accessories market that allows customers to design their bags, hats, or any other fashion product. Besides, these solutions assist brands in reducing the waste of fabric by about 35 per cent. Therefore, pioneering names such as Adidas has also partnered with Carbon to create 3D-printed soles for its Futurecraft sneakers, bypassing the need for traditional models and prototypes. Adidas also invested in Carbon through its Hydra Ventures arm in Q4'17. The sportswear giant unveiled STRUNG, a prototype for a new 3D-printed running shoe. The STRUNG sneakers can be customized to fit an individual athlete's foot and are promoted as being more eco-friendly. Adidas plans to develop a range of STRUNG sneakers for various sports, with a launch date scheduled for 2022. New Balance and Reebok have launched similar initiatives. New Balance teamed up with HP in January 2020 to print personalized insoles based on scanned biometric data. In March 2018, Reebok released the limited-edition Liquid Floatride Run shoe, the first product to market out of the company's 3D printing concept, Liquid Factory. The shoe features 3D-printed "laces," Liquid Grip on the sole, and the company's new Flexweave material. Likewise, 3d scanning helps customers get a positive virtual try-on shopping experience and reduces the cost of production in the short- and long-term to have an accurate estimate of the production needed. 4.Blockchain Gains Momentum in the Fashion World You have read it write; even the fashion industry has found a way to utilize the blockchain to ensure a transparent supply chain and give every product a unique digital ID. This will allow both brands and consumers to create an end-to-end digital track record for all items in their inventories. As materials, garments, or accessories move through the global supply chain, blockchain tracking will create accurate transaction records based on their location data, content, and time stamps. The digital IDs can be tracked using RFID tags, QR codes, or NFC tags. Brands that have already been using and exploring blockchain can help inject more transparency into their production process while also verifying the products. The patent envisions that once the product is purchased, it will be linked to its owner with the help of the Ethereum blockchain. Buyers would be provided with a non-fungible token (NFT); as everyone knows, it is a unique digital asset that is tracked and verified using blockchain tech. These tokens can also contain details about product designs, colors, and other attributes. Aside from tapping into NFTs' popularity, authenticating products can help companies combat counterfeiting digitally. Blockchain startup VeChain worked with fashion label Babyghost on a similar initiative for the brand's summer collections, and later H&M too announced that it would be working with the blockchain company to test product data traceability in its supply chain. H&M-owned Cos reportedly partnered with VeChain to track the origins of some of the retailer's clothes. For now, it would be appropriate to assume that blockchain-backed approaches to supply chain management have more substance, and it is not merely about spreading the word. As the movement toward more ethical, sustainable fashion grows, the potential for blockchain in the space is significant. Closing Comments- The facts, figures, and trends mentioned in the blog indicate that fashion brands can no longer shy away from implementing digital solutions in their business model. It is an inevitable and long-lasting solution that will help brands boost their online sales while countering overproduction and other ethical concerns. The new-age technology help brands to expand their business, become more accessible and explore new opportunities. Likewise, the bags designing software by iDesigniBuy provides customization solutions that enable brands to tap the previously untouched avenues and scale up their business. Connect with us now! |
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