The shift to more towards personalized, targeted shopping experiences is mainly due to the advancements in marketing technology, with elements of machine learning, artificial intelligence, and biometric identification all becoming more integrated with one another in order to deliver customized promotional opportunities. The online product configurator is here to help brands deal with these changes in the simplest way and under one roof. The tool is designed to help brands make the most of the trends and fly high in the skies of ecommerce business. Product Configurator Software Helps Brands to Become More Adoptable The fashion brands used to segment their customers on the basis of the customization preference, who wants and who doesn't. But as time changed, more people started coming forth with interest in customization, and the list "who doesn't want' becomes shorter with time. The integration of customization into a business model offered alignment to brands to have a continuous understanding of inventory levels, the phygital (physical-digital) environment, and real-time demand. When it has so much to offer, would it be wiser to delve a little more? Here are the benefits of product customization:
1. A Golden Chance to Go Green Since the beginning of 2020, we have witnessed some or other changes that have profoundly impacted our environment and made us introspect. The decade taught us many things that made us aware of the havoc we have done to our nature. And this is the time to act, and customization is the best alternative to deal with it as it allows companies to sell products that are genuinely demanded by customers. Similarly, they will buy products that they need and won't dump. When sustainable alternatives are widespread, affordable, and just as good or better than the legacy option, then eco-consumption becomes less about the status of opting in, and more about the shame of opting out. 2. Pervasive Digitization of the Path to Purchase The digital marketing will gain momentum in the coming days as the traditional brick-and-mortar business model becomes less viable—or perhaps even irrelevant. And for this reason, consumers are also immersing themselves within the digital world. For a decade or so, we have seen online shopping became mainstream, e-commerce for custom-made goods is finally arriving. With the help of these digital channels, you can make let your buyers preview the product and sell them on the spot. The 3d product configurator works on similar guidelines and enables buyers to have a 360-degree view of the product after customizing it. This way, buyers get a chance to rectify even the smallest mistake they see on the product and reduce cart abandonment. 3. Increased Use of Chats Bots Besides providing speedy responses, chatbots have been proven to be an amazing virtual assistant for businesses. They help to deliver product information to your customers when no human agents are available. And thanks to recent developments in AI technology, some chatbots can now hold an engaging conversation without being awkward. Though anticipated by many, chats bots are replacing humans; they are rather enhancing the user experience and building a platform to resolve customer queries as fast as possible. These all factors help in enticing new customers as well as retaining the older ones. Conclusion- The future of the customization solutions seems as bright as ever, and it will continue to dominate the ecommerce business for the longest time. At the same time, companies continue to lay the foundation and develop meaningful strategies. It will take at least a few more years before most companies have progressed beyond implementing what's "new" and "shiny" in personalization. If you want to gain an edge over the others, install the online product configurator by iDesigniBuy. The tool is well designed to let your buyers become trendsetters in the fashion and luxury market, starting from shoes to hats. Collaborate with us now! |
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July 2022
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