Product Configuration Tool Sets Tone in the Online Marketplace

​The fashion industry is counting on customization heavily. The independence customers get to create their fashion style is driving the sector. As a result, many manufacturers and retailers are exploring the value of letting their buyers create and design their unique products. Several leading brands are taking personalization a step further into mass customization. Likewise, the design product online enables brands to capitalize on the changing dynamics of ecommerce and shifting customer behavior. The custom-made tool allows sellers of everything from dress shirts to handbags and even consumer packaged goods to offer one-of-a-kind personalization services to their customers. It helps brands elevate customer loyalty and engagement and use their customer base as an advocacy 

Product Configuration Tool Hepls Brands to Change the Game in the Online Economy  
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It is well-documented across many platforms that product customization aids brands to boost sales on their websites or gain share on a retailer's site. For example, a US-based company, Brooks Brothers, allows men to design their suits. According to a Bain and Company survey conducted o 1000 plus online shoppers revealed that while less than 10 per cent have tried customization options, 25% to 30% are interested in doing so. While it is hard to gauge the overall potential of customization, if 25% of online sales of footwear were customized, that would equate to a market of $2 billion per year. Besides, it has been found that customers who have once customized a product from a brand are more likely to engage with it more in the future. They visited its website more frequently, stayed on the page longer and were more loyal to the brand.  
 
Moreover, customization enables industries and companies to differentiate their products from that of their competitors in a cut-throat competition. The internet is rapidly making it easier for customers to compare the prices of products with standard features and wider choices. And the cherry on the cake is social media and online publishing that impact styles and trends more than ever. They help brands to set the tone with customers and understand what drives them and gain insight from the designs they opt for. Each design helps brands know customers inside out and share real-time shopper preferences that go beyond what they would say in a focus group. For example, Brooks Brothers learns from its customers in one season is used to help it deliver the next season's product line. These services may appear to have high investment, but they guarantee the highest ROIs and customer engagement with rapid mass customization across categories.  
 
According to statistics provided by Instapage suggest that almost 74 per cent of customers feel frustrated when website content is not personalized, and they are less likely to return to the website for shopping. The percentage of people preferring customization is so high that it would be riskier for brands not to comply. The 3D product configurator works on the same model and helps brands to gain a complete understanding of their customers and, based on it, offer them customization options. The tool enables buyers to design their apparel, footwear, handbags, headgear, mugs, phone covers, and many other factors per their preferences, fashion style, and comfort.  
By far, we have understood why customization is good for companies, but we have paid little attention to the details about how it enables brands to take on the online marketplace. Let us explore some more factors and case studies that shall help the other emerging and leading companies who are still reluctant to show interest in the personalization strategy.  
 
Here are some of the factors that drive the use of personalization in the fashion industry and will strengthen your belief in it:  
 
· Offers Competitive Advantage and Abundant Products  
 
Competition among online brands is gradually becoming more intense. This leads to a white noise effect that can cut down your company if you are into a niche business or when too many brands are selling the same product. Customers are bombarded with the many options that look practically the same, and nothing stands out. In such scenarios, customization help brands to offer unique products that are specific to the person buying them and spreads the word for brands offering such services, thus improving the brand value. Offering customers the option to customize their product — or otherwise feel more acknowledged as an individual — is an easy way to gain an edge on your competition.  
 
According to the survey conducted by Salesforce found that 84 per cent of consumers say being treated like a person, not a number, is very important to winning their business. Many brands, such as Levis, is capitalizing on this trend and provided an opportunity to customers to design their pair of jeans. They can choose a fit, wash, and pattern, followed by shipping of the jeans to buyers' houses in a few days.  
 
· Satisfies Customer Needs and Improves Customer Loyalty  
 
With the inception of ecommerce, holding customers attention is a daunting task, and with the wider options for shopping present in front of them, their loyalty is certainly gone for a toss. They have the chance of easily looking up prices with hundreds of different competitors in the span of a few minutes. They can instantaneously shop at stores from all over the world. However, offer them an opportunity to customize their products as per their personality and empower them to make bold fashion statements. They shall become one of your biggest support systems and a loyal customer. Personalization offers them a greater sense of investment and ownership with your company, making them much more likely to be satisfied with the final product. Besides, you are helping them to stand out from the others, and everybody loves to be unique.  
 
Let us consider the case of Indochino, which lets its customers order custom-made suits from their website, which is the largest online retailer of custom suits in the world to this day. With about $100 million in revenue, Indochino has seven showrooms across the United States with another twenty planned. They also raised $47 million in investor funding — not bad for a company that started selling suits online.  
 
Conclusion- 
 
Towards the end, it would be appropriate to articulate that as more retailers and manufacturers give their customers a chance to design their products, they shall witness a boost in profitable revenues, stay connected to their best customers. The design product online by iDesigniBuy offers brands leverage on the current trends and stream on the customers' expectations. The tool will help companies to emerge as winners and help them to know their objectives, and its customization digitization solutions will enable companies to create a repeatable model for delighting customers again and again.  
 
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